CHANEL Brings the French Riviera Mood to Nice Côte d’Azur Airport

Located in Nice, the activation is particularly well suited to the setting. The city has long been associated with sunlight, the Mediterranean and a distinctive kind of relaxed elegance.

These qualities have shaped the concept, which uses warmth, softness and radiance to create an environment that feels connected to summer on the Côte d’Azur. The space was delivered by ORA Group, with teams working across creative development, production and installation.

The project highlights how specialist retail design can help beauty brands translate campaign imagery into a physical environment, creating a space that feels immersive while remaining functional for busy airport passengers. For CHANEL, travel retail offers an important opportunity to meet a global audience.

Airports bring together international visitors, frequent travellers and local passengers, each with different needs and different amounts of time. A well designed beauty activation can make the experience easier to navigate, helping customers discover an iconic fragrance, find a skincare product or select a gift before boarding…