CHANEL is bringing the mood of the French Riviera into the travel retail environment at Nice Côte d’Azur Airport. The new beauty activation creates a space where fragrance, skincare and makeup come together, offering travellers a moment of discovery before departure and turning the airport journey into a more sensory, considered experience.
Located in Nice, the activation is particularly well suited to the setting. The city has long been associated with sunlight, the Mediterranean and a distinctive kind of relaxed elegance. These qualities have shaped the concept, which uses warmth, softness and radiance to create an environment that feels connected to summer on the Côte d’Azur.
The space was delivered by ORA Group, with teams working across creative development, production and installation. The project highlights how specialist retail design can help beauty brands translate campaign imagery into a physical environment, creating a space that feels immersive while remaining functional for…
busy airport passengers. For CHANEL, travel retail offers an important opportunity to meet a global audience. Airports bring together international visitors, frequent travellers and local passengers, each with different needs and different amounts of time.
A well designed beauty activation can make the experience easier to navigate, helping customers discover an iconic fragrance, find a skincare product or select a gift before boarding. The new space focuses on three key CHANEL beauty categories: fragrance, skincare and makeup.
Together, these categories tell a complete story about the Maison’s approach to beauty. Fragrance remains central to the CHANEL identity, with iconic creations that have shaped the history of modern perfumery.
Skincare adds a daily ritual of care, while makeup offers products that allow customers to express their own interpretation of the brand’s timeless codes. Bringing these worlds together in one setting gives travellers a broader entry point into the Maison…
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