Missoni Opens Its First Egypt and Africa Resort Club on the North Coast

Missoni has arrived on Egypt’s North Coast with its first summer pop up at Zoya Ghazala Bay, bringing the house’s signature colour, pattern and resort energy to one of the country’s leading coastal destinations.

The seasonal boutique is located at the ZOYA Retail Strip and is operated by Nile Projects, the exclusive partner of Missoni in Egypt. The opening gives customers access to the brand’s latest summer collections, including ready to wear, swimwear, beachwear, accessories and homeware.

For Missoni, the launch is more than a standard seasonal store. It forms part of a larger Resort Club activation at Villa Coconut Hotel, located inside LMD’s Zoya Ghazala Bay development. The project marks the first Missoni Resort Club in Egypt and the first on the African continent.

The Resort Club concept allows Missoni to bring its fashion identity into a hospitality setting. The brand’s iconic zigzags, bold colour combinations and textured patterns…