Missoni Opens Its First Egypt and Africa Resort Club on the North Coast

The seasonal boutique is located at the ZOYA Retail Strip and is operated by Nile Projects, the exclusive partner of Missoni in Egypt. The opening gives customers access to the brand’s latest summer collections, including ready to wear, swimwear, beachwear, accessories and homeware.

For Missoni, the launch is more than a standard seasonal store. It forms part of a larger Resort Club activation at Villa Coconut Hotel, located inside LMD’s Zoya Ghazala Bay development. The project marks the first Missoni Resort Club in Egypt and the first on the African continent.

The Resort Club concept allows Missoni to bring its fashion identity into a hospitality setting. The brand’s iconic zigzags, bold colour combinations and textured patterns appear across the hotel and beachfront, creating a complete visual world that extends beyond clothing.

At Villa Coconut Hotel, the house has reimagined sunbeds, umbrellas, towels, cushions and beach accessories through its distinctive Resort Club palette…