Adore Me, a New York City-based women’s intimate apparel brand, has recently launched a sustainable curated marketplace called Sustainabl.com. The company, which was acquired by Victoria’s Secret on January 3, is known for its direct-to-consumer approach and is the only B Corp-certified lingerie brand in the United States.
Sustainabl.com was introduced on April 25, 2022, in partnership with ECOfashion Corp and sustainable supply chain management platform Commonshare. The marketplace aims to bring together brands that are spearheading sustainable fashion, making it easier for customers to shop responsibly. To help consumers understand the sustainability level of each product, the platform features the Shine Index, a rating system that evaluates the environmental impact of items.
The first brand to be featured on Sustainabl.com is YesAnd, a sustainable label from Ecofashion Corp, a social purpose corporation. Marci Zaroff, founder of Ecofashion Corp and YesAnd, believes that looking and feeling fabulous should not come at the expense of living in harmony with the environment.
Adore Me‘s CEO and founder, Morgan Hermand, stated that shopping for sustainable goods can often be inconvenient and confusing, even for those who have the desire to do so. With the launch of Sustainabl.com, Adore Me aims to create a superior shopping experience for customers by providing them with support and education for each purchase they make.
In addition to its commitment to sustainability, Adore Me is also known for its ethically sourced sleep, lounge, and intimate collections, which are thoughtfully designed with quality fabrics and luxe lace for expecting and new mothers.
As part of its customer service, Adore Me allows returns within 30 days of delivery, subject to a $5.95 restocking fee. However, final sale items are not eligible for returns, and incomplete sets will not be accepted.
With the launch of Sustainabl.com, Adore Me continues to lead the way in sustainable fashion, providing customers with a convenient and educational platform to shop for environmentally friendly products.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.