Japanese luxury recommerce company, The Valuence Group, has expanded its global reach with the launch of ALLU USA on April 26, 2022. This new venture introduces an English language eCommerce site and selling studio, catering to the growing trends in the sustainable luxury market in America. With a strong reputation for perfecting the art of luxury authentication in the Japanese market, The Valuence Group aims to bring its expertise in reselling highly sought-after pre-owned luxury products to the US market.
Masaaki Hori, president of Valuence International USA, announced the official launch of ALLU USA, emphasizing that the true luxury of their product offering lies in the authentication, quality, and condition of their products, as well as their signature customer service rooted in traditional Japanese hospitality. ALLU USA is owned by Valuence International USA, a subsidiary of The Valuence Group, which has been one of the top luxury recommerce companies in Japan since 2011.
The demand for sustainable and affordable luxury has been on the rise, as eco-friendly fashion consumers increasingly influence the fashion world. Through ALLU, the Valuence Group aims to capture market share and develop a loyal customer base by operating a trusted luxury online store. They offer authentic products from a wide selection of pre-owned luxury bags, watches, jewelry, and other rare luxury brand accessory items, including brands such as Hermes, Chanel, Gucci, Louis Vuitton, Cartier, Bvlgari, Rolex, and Audemars Piguet.
ALLU USA is strategically positioned to reach fashion connoisseurs directly through its eCommerce retail site. In addition to its online presence, the brand has established a physical Selling Studio in Soho, New York – the fashion capital of the US. This location is one of the company’s top 152 locations where customers can sell their pre-owned luxury goods directly to its team of buying experts. With the launch of ALLU USA, The Valuence Group is set to make a significant impact on the sustainable luxury market in America.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.