Japanese leading luxury recommerce company, The Valuence Group, launches ALLU USA, creating a virtual presence with an English language eCommerce site and selling studio, catering to growing trends in the sustainable luxury market in America. ALLU enters the US market under the auspices of its parent company known for having perfected the art of luxury authentication in the Japanese market and for having refined the system of reselling highly sought-after pre-owned luxury products. ALLU USA is positioned to reach consumers who are fashion connoisseurs directly through its eCommerce retail site. Having a physical presence in America, the brand strategically located its Selling Studio in Soho, New York - The Fashion Capital of the US, making it one of the company’s top 152 locations for customers to sell their pre-owned luxury goods directly to its team of buying experts. Masaaki Hori, president of Valuence International USA announced the official launch of their new eCommerce site, ALLU USA on April 26, 2022, offering affordable pre-owned luxury goods for the sustainable conscious consumer market. Mr. Hori expressed that “the true luxury of our product offering is in the authentication, quality and condition of our products, as well as our signature customer service in the spirit of traditional Japanese hospitality.” In recent years, there has been growing interest in making luxury both sustainable and affordable as the demand from eco-friendly fashion consumers takes the spotlight in the fashion world. Through ALLU, the Valuence Group aims to capture market share and develop a loyal customer base by operating a trusted luxury online store, offering authentic products from a wide selection of pre-owned luxury bags, watches, jewelry, and other rare luxury brand accessory items including Hermes, Chanel, Gucci, Louis Vuitton, Cartier, Bvlgari, Rolex and Audemars Piguet. ALLU USA is owned by Valuence International USA which is a subsidiary of The Valuence Group one of the top luxury recommerce companies in Japan since 2011.