Ecommerce

Amazon “Seized and Destroyed” 7 Million Fake Goods Worldwide in 2023

Online shopping has become the norm, the issue of counterfeit products has been a growing concern for both consumers and businesses alike.

Published: Mar 28, 2024 2:55 PM

By Jeanel Alvarado

Ecommerce

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Ecommerce

Amazon “Seized and Destroyed” 7 Million Fake Goods Worldwide in 2023

Online shopping has become the norm, the issue of counterfeit products has been a growing concern for both consumers and businesses alike. Amazon, the e-commerce giant, has been at the forefront of this battle, constantly innovating and investing in cutting-edge technologies to protect its customers and brand partners from the menace of fake goods.

According to Amazon’s latest ‘Brand Protection Report,’ over 7 million worldwide counterfeit products were identified, seized, and appropriately disposed of by Amazon in 2023, preventing them from harming customers or being resold elsewhere in the supply chain.

Just over 700,000 bad actor attempts to create new selling accounts stopped by Amazon in 2023, stopping them before they were able to list a single product for sale in our store. Over 21,000 bad actors pursued by the Amazon Counterfeit Crime unit through litigation and criminal referrals to law enforcement.

These extremely high numbers show the prevailing scale of the fake products and the effectiveness of Amazon’s anti-counterfeiting measures.

Over 1.6 billion product units enrolled in Transparency have been authenticated as genuine through code scan verification, whether sold in Amazon’s store or elsewhere in the retail supply chain…

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Amazon “Seized and Destroyed” 7 Million Fake Goods Worldwide in 2023

Online shopping has become the norm, the issue of counterfeit products has been a growing concern for both consumers and businesses alike.

Unlock the rest of this story

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