BeautyDTC

Inside Hailey Bieber’s Science-Backed Beauty Brand

Rhode Skincare, founded by Hailey Bieber in 2022, has rapidly established itself as a disruptive force in the beauty industry.

Published: Jul 6, 2025 5:38 PM

By Jeanel Alvarado

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Inside Hailey Bieber’s Science-Backed Beauty Brand

Credit: Rhode Website

Rhode Skincare, founded by Hailey Bieber in 2022, has rapidly established itself as a disruptive force in the beauty industry. The brand’s business model is anchored in minimalism, accessibility, and efficacy, focusing on a lean product lineup that delivers high performance without overwhelming the consumer. Rhode’s unique selling proposition is its commitment to barrier-focused, science-backed skincare, targeting consumers who desire results-driven, uncomplicated routines at accessible price points.

Lean SKU Strategy: Rhode launched with only a handful of core products, such as the Peptide Glazing Fluid and Barrier Restore Cream, allowing for operational efficiency and a clear brand message.

High-Margin DTC Model: The company prioritized direct-to-consumer (DTC) channels, leveraging its website and major e-commerce platforms to maximize margins and control the customer experience.

Global Expansion: Rhode has expanded into international markets, including the UK, Canada, and several European countries, further increasing its global footprint and market share. What Is Rhode Skincare Known For?

Rhode skincare is best known for its minimalist, high-performance approach to skin health, emphasizing products that deeply hydrate and strengthen the skin barrier…

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Inside Hailey Bieber’s Science-Backed Beauty Brand

Rhode Skincare, founded by Hailey Bieber in 2022, has rapidly established itself as a disruptive force in the beauty industry.

Unlock the rest of this story

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