AMI PARIS is deepening its footprint in London with a new 18 month pop up at 135 Sloane Street in Chelsea, bringing its Marais inspired store concept, Spring Summer 2026 collection and a curated selection of works by artist Andreas Diaz Andersson to one of the city’s most established luxury corridors.
A Long Term Pop Up On Sloane Street
The new space spans about 117 square metres (1,259 square feet) at 135 Sloane Street, London SW1X 9AX, and will operate for 18 months as AMI searches for a new permanent London location. It strengthens the brand’s presence alongside its Wardour Street store and shop in shops at Harrods and Selfridges, positioning Sloane Street as a key additional touchpoint for UK and international clients.
A spokesperson told TheIndustry.fashion that the long term pop up format allows AMI to establish itself in an area with “both local and international clientele” and high traffic while it evaluates longer term options in the city.
The boutique offers an extensive slice of the AMI “vestiaire”, carrying menswear, womenswear and accessories, starting with the Spring Summer 2026 collection. SS26 is presented by the brand as an ode to Parisian elegance, blending relaxed sophistication and refined tailoring with easy, summer ready separates.
On Sloane Street, this translates into a wardrobe that runs from suiting and outerwear to shirts, dresses, knitwear and leather goods, giving London shoppers access to the same cross category mix they would find in AMI’s Paris flagship.
A Marais Flagship Atmosphere In Chelsea
The store’s design follows AMI PARIS’ global store concept, echoing the Marais flagship in materials and mood. Key elements include:
- Soft beige tones that create a warm, residential feeling rather than a stark retail box.
- Oak wood details for furniture and fixtures, adding natural warmth.
- Euville stone surfaces that introduce texture and a quietly luxurious weight.
- Gilded accents that catch the light and subtly reference Parisian interiors.
- A fauve carpet that grounds the space in rich, tactile colour.
Together, these choices aim to recreate AMI’s signature blend of friendliness and sophistication – a “friend’s apartment” atmosphere translated into a Chelsea retail context.
Art In The Space Andreas Diaz Andersson
Reflecting founder Alexandre Mattiussi’s ongoing interest in art, the Sloane Street store also features a selection of works by Swedish Mexican artist Andreas Diaz Andersson. Known for his precise minimalist abstractions, often created with cotton thread on canvas, Diaz Andersson’s pieces explore depth, form and negative space through tightly controlled lines and colour fields.
In the AMI context, these works add a quiet, graphic layer to the interior, echoing the clean lines and subtle contrasts of the clothes themselves and turning the pop up into a small scale art viewing experience as well as a shopping destination.
A Strategic Step In London
The 18 month pop up comes after AMI closed its long running Mayfair store on Duke Street, and is part of a broader recalibration of its London presence. By choosing Sloane Street, the brand positions itself among leading luxury houses in an area that combines neighbourhood regulars with international visitors, aligning well with its “friendly luxury” positioning.
For London customers, the new Chelsea address offers a fuller expression of AMI’s world from Spring Summer 2026 ready to wear to accessories and curated art in a space that feels unmistakably Parisian yet tailored to the rhythm of Sloane Street.
