Roger Vivier is using its High Summer 2026 campaign to translate Parisian summer elegance into a seaside fantasy, reworking house signatures like crystal buckles and raffia into lighter, vacation ready forms that shoppers in Bangkok can now find at the Roger Vivier boutique on the 1st Floor of Luxe Galerie, Central Chidlom.

Parisian Summer Meets Seaside Escape

The campaign is described as “a luminous expression of Parisian summer,” unfolding between the salons and gardens of Maison Vivier, the brand’s new experiential Paris home. Under Creative Director Gherardo Felloni, the visuals explore a dreamlike tension between city sophistication and coastal ease, showing characters moving from polished interiors to lush gardens and imaginary seaside vistas.

This storyline positions Roger Vivier squarely in the realm of joie de vivre: a summer defined by movement, pleasure and subtle theatricality, rather than overt logo driven luxury.

Materials Woven Raffia And Crystal

High Summer 2026 reimagines the Maison’s icons through woven raffia, sparkling crystal buckles and airy silhouettes. Key pieces across shoes and accessories include: