Roger Vivier is using its High Summer 2026 campaign to translate Parisian summer elegance into a seaside fantasy, reworking house signatures like crystal buckles and raffia into lighter, vacation ready forms that shoppers in Bangkok can now find at the Roger Vivier boutique on the 1st Floor of Luxe Galerie, Central Chidlom.
Parisian Summer Meets Seaside Escape
The campaign is described as “a luminous expression of Parisian summer,” unfolding between the salons and gardens of Maison Vivier, the brand’s new experiential Paris home. Under Creative Director Gherardo Felloni, the visuals explore a dreamlike tension between city sophistication and coastal ease, showing characters moving from polished interiors to lush gardens and imaginary seaside vistas.
This storyline positions Roger Vivier squarely in the realm of joie de vivre: a summer defined by movement, pleasure and subtle theatricality, rather than overt logo driven luxury.
Roger Vivier Roger Vivier Roger Vivier Roger Vivier Materials Woven Raffia And Crystal
High Summer 2026 reimagines the Maison’s icons through woven raffia, sparkling crystal buckles and airy silhouettes. Key pieces across shoes and accessories include:
- Belle Vivier mules and pumps in raffia, trimmed with signature square crystal buckles for a play between rustic texture and evening shine.
- Viv’ Skate sneakers and sandals, crafted in raffia or mesh with crystal embellished buckles, taking the house’s decorative language into more casual, movement friendly styles.
- Lightweight summer bags and clutches that echo the same material story, pairing straw like weaves with polished hardware.
By softening silhouettes and introducing breathable textures, the collection leans into a specific kind of holiday chic that feels appropriate for both Mediterranean coasts and tropical cities.
Signatures Reimagined For Summer
At the heart of the campaign is the way Roger Vivier’s codes are updated for the season. The iconic crystal and metal buckles remain central, but they appear on:
- Open backed mules and slides
- Low, walkable block heels
- This keeps the house instantly recognizable while making the shoes genuinely wearable in heat and on holiday. The styling pairs them with breezy dresses, tailored shorts and airy skirts, reinforcing the idea that a Vivier buckle can travel from salon to seaside without losing its refinement.
Maison Vivier As A Stage
The settings the salons and gardens of Maison Vivier operate almost as a character in the campaign. Founded as a hybrid boutique, archive and cultural space in Paris, Maison Vivier provides wood panelled rooms, mirrors and a secret garden that echo the maison’s history and its enduring relationship with couture clients.
Filming High Summer 2026 there allows Felloni to show how the brand’s past and present coexist: heritage interiors house modern silhouettes; the garden becomes a bridge to the seaside imagination. It is a subtle but deliberate way of saying that even when Vivier goes on “vacances,” it never fully leaves Paris behind.
From Paris To Bangkok Central Chidlom
For Thailand, the message from Central Chidlom is clear: you do not need to be in Paris to experience this High Summer mood. The collection is available at the Roger Vivier boutique on the 1st Floor of Luxe Galerie, Central Chidlom, positioned as a destination where Bangkok shoppers can “experience the Paris summer breeze.”
In a city known for its heat and humidity, the emphasis on woven raffia, airy silhouettes and open, crystal trimmed shoes makes practical sense, while the campaign’s Parisian framing adds an aspirational layer that aligns with Luxe Galerie’s role as a hub for European luxury brands in Bangkok.
