Ami Paris Opens a 425 Square Meter Seoul Flagship Rooted in Korean Hanok Architecture

The World’s Largest Ami Paris Flagship Opened on January 18 at 45 Itaewon ro 55ga gil, Yongsan gu, the multilevel boutique spans over 425 square meters, making it the brand’s largest flagship globally.

Ami Paris said the opening signals a meaningful evolution for the brand’s retail experience, introducing a Parisian wardrobe and gathering place rooted in the timeless principles of Korean Hanok architecture.

The store embraces Seoul‘s cool contemporary soul, connecting with a culturally rich neighborhood and a style attentive crowd who value effortless elegance, art, and discovery. A Space Designed as a Home The design journey begins before visitors even enter the main floor.

Guests are led through an underground passage that opens into the Ami Garden, a curated oasis of local rowan and maple trees, before ascending to the main entrance…