Off White Launches “10×10: Icons Reimagined” With an Intimate Brooklyn Dinner and After Party at Public Records
Off-White™ marked the launch of “10×10: Icons Reimagined” with an intimate dinner and after party at Public Records in Brooklyn, bringing together the ten creative directors behind the project, friends
Off White Launches “10×10: Icons Reimagined” With an Intimate Brooklyn Dinner and After Party at Public Records
Off-White™ marked the launch of “10×10: Icons Reimagined” with an intimate dinner and after party at Public Records in Brooklyn, bringing together the ten creative directors behind the project, friends of the house and extended community for a night of music, conversation and collaborative energy.
10×10 Icons Reimagined In Brief
“10×10: Off-White™ Icons Reimagined” is a year long project that invites 10 global creatives to reinterpret 10 of the brand’s most recognizable icons from the archive, treating each as a blank canvas. According to Off White™, the initiative embodies the brand’s founding philosophy born with Virgil Abloh and still central today that culture moves forward when creativity is questioned, supported and connected.
Each creative leads a category that is core to Off-White™:
Ava Nirui – “T‑SHIRTS” Raul Lopez – “BAGS” Veneda Carter – “WOMENSWEAR” Scott Mescudi (Kid Cudi) – “KNITWEAR” Stéphane Ashpool – “OUTERWEAR” Yuta Hosokawa (READYMADE) – “MENSWEAR” Renell…
Medrano – “EYEWEAR” Guillermo Andrade – “DENIM” Bafic – “PRINTS AND GRAPHICS” A$AP Nast – “FOOTWEAR” From May 2026 through April 2027, Off-White™ will stage a global series of events to unveil these reimagined icons city by city.
A Night At Public Records The New York celebration at Public Records, a music led venue in Brooklyn, set the tone for the project’s launch.
Off White™ hosted an intimate dinner followed by an after party, gathering: The ten 10×10 creatives and their circles Friends of the brand across fashion, music and art Community members who form the living audience for Off-White’s work The night featured live performances by Acted, Kitty Cash and Las Flaquitas, underscoring the project’s connection to sound and nightlife culture as much as to product.
In the brand’s words, the event was about celebrating “what happens when people come together the ideas not yet spoken, the collaborations not yet imagined, the work that becomes possible only because you chose to show up.” Off-White™ As Platform, Not Just Brand In communications around 10×10, Off-White™ reiterates that it sees itself as “a platform that questions everything” rather than a static fashion label…
Members-only article
Unlock the rest of this story
Join free to keep reading RetailBoss fashion coverage, industry analysis, and market intelligence.
Full article access
Industry analysis
Free account
Free access. No credit card required. Your account is created after you verify your email.
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.