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Balenciaga’s ICON PHOTOCARDS Campaign Turns PP Krit and Global Stars Into Collectible Luxury Imagery

Balenciaga is turning fan culture into a luxury storytelling tool with its ICON PHOTOCARDS Campaign, a collectible style visual series fronted by K.

Balenciaga’s ICON PHOTOCARDS Campaign Turns PP Krit and Global Stars Into Collectible Luxury Imagery
FashionNews

Balenciaga’s ICON PHOTOCARDS Campaign Turns PP Krit and Global Stars Into Collectible Luxury Imagery

Balenciaga is turning fan culture into a luxury storytelling tool with its ICON PHOTOCARDS Campaign, a collectible style visual series fronted by K. PP Krit and a lineup of global stars, showcasing the first bags, ready to wear and accessories designed by Pierpaolo Piccioli and now highlighted at Luxe Galerie, 1st Floor, Central Chidlom.

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