ANTA Just Opened an Over 2000 Square Meter Store With 8 Brands Under One Roof

toward immersive retail is a significant gear change. The Numbers Behind the Strategy ANTA Sports’ most recent financials tell a story of a group thriving at the portfolio level, but with its core brand navigating a new phase. The group’s total revenue reached a record RMB 80.22 billion in 2025, up 13.3% year on year.

The ANTA main brand segment, however, grew at a comparatively modest 3.7% to RMB 34.75 billion, a sign that the core business is maturing even as the broader group accelerates. Operating profit margin for the group ticked up slightly to 23.8%, reflecting disciplined operations. But the pressure points are real.

Inventory levels have risen, and the main brand is no longer in pure growth mode. ANTA is entering what analysts are calling an efficiency and clarity phase, and the ARENA format is a direct response to that.

One Roof, Multiple Identities The challenge the Chengdu ARENA faces is one that any multi brand retailer understands well. Bringing together entry level products, mid tier performance gear, and premium lifestyle offerings in one space risks muddying brand perception rather than sharpening it…