ASOS Case Study: AI Technology Triples Revenue Growth

technology. Here are a few AI & AR technologies to highlight used by ASOS: Virtual Photoshoots: One innovative approach they adopted was the use of virtual photoshoots, where six real-life models had digital replicas of the brand’s clothing mapped onto their bodies.

This provided shoppers with realistic and engaging garment images, simulating an in-person shopping experience. This cutting-edge technology was developed in collaboration with Israeli AR and AI company Zeekit, and it allowed ASOS to continue providing new product releases each week.

Profile Builder: One of the key features ASOS employs is the Profile Builder, an AI-based solution that allows customers to provide specific information about their style preferences. This personalized approach enables ASOS to offer more relevant recommendations, ultimately leading to increased sales and customer satisfaction.

Product Style Suggestion: The ASOS Style Match is a visual search tool that allows users to find products on the ASOS app by simply uploading a picture or taking a photo. The AI technology analyzes the image’s color, pattern, and type of clothing to recommend similar products instantly. This feature makes it easy…