Retail

ASOS Case Study: AI Technology Triples Revenue Growth

ASOS, a leading online fashion retailer, has been at the forefront of incorporating artificial intelligence (AI) and augmented reality to enhance the shopping experience for its customers.

Published: May 10, 2023 11:19 AM

By Jeanel Alvarado

Retail

Add RETAILBOSS as Preferred Source

Retail

ASOS Case Study: AI Technology Triples Revenue Growth

ASOS, a leading online fashion retailer, has been at the forefront of incorporating artificial intelligence (AI) and augmented reality to enhance the shopping experience for its customers. According to a report by PricewaterhouseCoopers (PWC), AI has the potential to contribute a staggering $15.7 trillion to the worldwide economy annually by 2030. This massive figure surpasses the current combined output of China and India, making AI the most significant commercial opportunity in today’s rapidly evolving economy.

The retailers commitment to innovation and embracing new technologies has paid off, as the company experienced a significant increase in profits from the end of 2020 to the start of 2021.

These AI-driven features aim to provide personalized size recommendations and style suggestions, making it easier for shoppers to find the perfect fit and desired fashion items in record time. Their profits tripled during this period, showcasing the potential benefits of integrating AR and AI technology.

Here are a few AI & AR technologies to highlight used by ASOS: Virtual Photoshoots: One innovative approach they adopted was the use of virtual photoshoots, where six real-life models had digital replicas of the brand’s clothing mapped onto their bodies.

This provided shoppers with realistic and engaging garment images, simulating an in-person shopping experience. This cutting-edge technology was developed in collaboration with Israeli AR and AI company Zeekit, and it allowed ASOS to continue providing new product releases each week…

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss retail coverage, industry analysis, and market intelligence.

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Retail

Simon Unifies Malls and Premium Outlets Under New National Brand Platform

Simon is bringing its Malls and Premium Outlets together under a national brand platform, pairing a shared creative identity with its recently launched retail media network.

BusinessNews

Shipra Bohara2 hours ago

Mutina — Shanghai showroom — photograph 1

Mutina Opens Its First Mainland China Retail Space With Chroma in Shanghai

Mutina has opened its first branded retail space in Mainland China in collaboration with Chroma, its exclusive distributor in the country. The Shanghai location puts the ceramics company’s products into the architecture of the showroom itself, giving customers an opportunity to see how the materials work beyond individual samples.

NewsRetail

Alyssa Jade Mann3 hours ago

ICICLE Opens Its Second Garden Store Beside Hangzhou’s West Lake

ICICLE has opened its second Garden Store in Hangzhou, bringing its clothing collections and a dedicated Carven boutique into a historic property beside West Lake. Named ICCF SHANSHUI, the location extends a retail format that combines fashion with architecture, landscape and planned lifestyle spaces.

NewsRetail

Jeanel Alvarado3 hours ago

Supreme Adds a Second South Korean Flagship in Seoul’s Seongsu District

Supreme has opened a second flagship in South Korea, choosing Seoul’s Seongsu district for its latest store. Located at 22 Seongsui-ro 7-gil in Seongdong-gu, the opening adds another destination for the brand beyond its existing Dosan Park location.

NewsRetail

Shipra Bohara3 hours ago

View all Retail

Recommended Articles

ALO Opens at The Galeries in Its First Downtown Sydney Store

ALO has opened at The Galeries in Sydney’s central business district, extending its Australian retail presence with a store near the Queen Victoria Building. The opening brings the brand’s activewear and lifestyle presentation into a central-city shopping destination at 500 George Street.

NewsRetail

Shipra Bohara3 hours ago

Converse — Nanjing and Shanghai retail concepts — photograph 1

Converse Splits Its New China Store Concepts Between Premium Product and Creative Participation

Converse is developing two different retail propositions in China with its Nanjing STAR Concept Store and Shanghai X-ING Store. The Nanjing location gives premium and early-access merchandise a dedicated setting, while the Shanghai store builds its offer around creative participation and local programming.

NewsRetail

Sam Ohemeng4 hours ago

Louis Vuitton — train-themed Landmark Atrium pop-up — photograph 1

Louis Vuitton Turns Hong Kong’s Landmark Atrium Into a Train-Themed Retail Pop-Up

Louis Vuitton has created a train-themed pop-up in Hong Kong’s Landmark Atrium, using a carriage-like structure to bring its travel identity into a temporary shopping environment. The installation combines a prominent exterior in the open atrium with wood-lined interiors and dedicated product displays.

NewsRetail

Shipra Bohara4 hours ago

Jacquemus — Miami boutique interior and exterior — photograph 1

Jacquemus Brings a Residential Retail Setting to Miami’s Design District

Jacquemus has a new boutique in Miami’s Design District, bringing its fashion and accessories into a store arranged with the intimacy of a home. The brand’s official store listing confirms the address at 157 NE 40th Street.

FeaturedNews

Jeanel Alvarado4 hours ago

Michael Kors Mens storefront at Houston Premium Outlets

Michael Kors Opens a Dedicated Men’s Store at Houston Premium Outlets

Michael Kors has opened a dedicated men’s store at Houston Premium Outlets, bringing apparel, accessories and footwear together in a single branded destination. The opening gives the company a focused setting for its menswear assortment within the Houston-area outlet center.

NewsRetail

Alyssa Jade Mann22 hours ago

KIKO Milano SoHo storefront decorated for its opening

KIKO Milano Opens Its First SoHo Boutique as U.S. Expansion Builds Beyond Macy’s

KIKO Milano celebrated its first SoHo boutique with a New York Fashion Week opening, adding a standalone retail destination to its U.S. expansion.

NewsRetail

Jeanel Alvarado22 hours ago

sacai TO GO Blends Fashion, Food and Collectibles at Le Bon Marché

sacai has brought TO GO to the second floor of Le Bon Marché Rive Gauche, combining fashion, food and collectible objects in a pop-up running August 29 through October 11, 2026. The installation forms part of the Paris department store’s Super Japon program.

NewsRetail

Shipra Bohara3 days ago

Beyond Yoga Opens in Scottsdale and Adds a Four-Month New York Pop-Up

Beyond Yoga has opened a store in Scottsdale, Arizona, and a four-month pop-up in New York City, pairing two retail openings with new approaches to staffing and execution. Danielle Zingler, the brand’s head of stores, outlined the operational milestones behind both locations.

NewsRetail

Alyssa Jade Mann3 days ago

View all Retail

Top 10 Brands Expanding into the US in 2026

ASOS Case Study: AI Technology Triples Revenue Growth

ASOS, a leading online fashion retailer, has been at the forefront of incorporating artificial intelligence (AI) and augmented reality to enhance the shopping experience for its customers.

Unlock the rest of this story

More from Retail

Simon Unifies Malls and Premium Outlets Under New National Brand Platform

Mutina Opens Its First Mainland China Retail Space With Chroma in Shanghai

ICICLE Opens Its Second Garden Store Beside Hangzhou’s West Lake

Supreme Adds a Second South Korean Flagship in Seoul’s Seongsu District

Recommended Articles

ALO Opens at The Galeries in Its First Downtown Sydney Store

Converse Splits Its New China Store Concepts Between Premium Product and Creative Participation

Louis Vuitton Turns Hong Kong’s Landmark Atrium Into a Train-Themed Retail Pop-Up

Jacquemus Brings a Residential Retail Setting to Miami’s Design District

Michael Kors Opens a Dedicated Men’s Store at Houston Premium Outlets

KIKO Milano Opens Its First SoHo Boutique as U.S. Expansion Builds Beyond Macy’s

sacai TO GO Blends Fashion, Food and Collectibles at Le Bon Marché

Beyond Yoga Opens in Scottsdale and Adds a Four-Month New York Pop-Up

What are you looking for?

Start exploring

Unlock the rest of this story

More from Retail

Recommended Articles

Sign up for RetailBoss Daily Newsletter