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DevaCurl is facing a new class action lawsuit in California, with accusations that the brand misled shoppers through fake discounts and inflated reference prices. Silvia Garcia has filed a class action lawsuit against Henkel Corp., doing business as DevaCurl.com, in…
A new class action lawsuit claims Fashion Nova misled shoppers with fake discounts and inflated prices on its website. Five consumers have filed a class action lawsuit against Fashion Nova LLC, alleging the retailer uses misleading sales tactics to entice…
Two sisters, one bold vision, and a beauty brand rooted in culture lit up the Shark Tank stage. When Mabel and Shaira Frías stepped onto the Shark Tank stage in Season 12, they weren’t just pitching another beauty brand. They…
A class action lawsuit in Canada claims Boohoo, PrettyLittleThing, and Nasty Gal misled shoppers with deceptive sales pricing. The law firm, Slater Vecchio LLP has filed a class action lawsuit in British Columbia and Quebec, alleging that Boohoo, PrettyLittleThing, and…
Amazon Prime Day isn’t just a mid-summer sales bonanza. It’s a strategic proving ground for ecommerce brands. With Q4 looming as the most critical time of year for retail performance, Prime Day offers a golden opportunity to test and refine…
Great businesses often begin with a simple idea born out of necessity and passion. The journey of Ooakshell and its founder, Mika Bertholdo, shows how personal adversity can spark business innovation. When Bertholdo entered the Shark Tank in Season 13,…
Western vibes meet runway style as a global fashion giant rolls into town. This Stampede season is getting a major fashion makeover as SHEIN announces its first-ever Alberta pop-up at CrossIron Mills, running July 2–13 and perfectly timed for Calgary…
Hidden online shopping fees are costing consumers billions each year but most don’t even realize they’re paying them. Online shopping is celebrated for its convenience, but lurking beneath that one-click checkout are hidden “junk fees” that can quietly bloat your…
Innovation for textured hair finally took center stage on Shark Tank. The beauty tech industry was abuzz when Dawn Myers, founder of Richualist, took the stage on Shark Tank Season 15 to pitch her groundbreaking hair styling tool, The Mint.…
A mission-driven brand met with sharp negotiation on Season 15 of Shark Tank. Alexandra Ulmer, founder of AU Baby, secured an $80,000 investment for 35% equity from Kevin O’Leary on Shark Tank Season 15, Episode 13. This was a shift…