At a time when transparency is at an all-time high for consumers, it's puzzling when a fashion brand like Babyboo chooses to cloak the very fibers of its making—keeping fabric contents shrouded in mystery. In online shopping, specific details regarding materials can be make-or-break for consumers seeking quality items for their money spent.
This blog post seeks to stitch together the hidden seams behind Babyboo Fashion’s secretive stance on hiding their clothing's fabric content and 'made-in' country origin. Could silence signal low quality items? Or is Babyboo simply playing by the rules, or lack thereof in online e-tailing? Let’s unravel the enigma of concealed compositions and what it means for you, the buyer, as we dissect why Babyboo Fashion keeps its fabric recipes under wraps.
A dissatisfied customer purchased from BabyBoo Fashion, only to find the quality their near $200 purchase to be closer to a cheap $19.99 dress:
"So I bought a dress, it was the most shoddy piece of clothing. Sleeves different widths and lengths, seams were wonky, loose threads, and just overall horrible material. I spend weeks messaging with customer care, showing evidence, they are trying to stop me get a refund. However under aus consumer law they have to refund if an item is faulty. Eventually they agree after I jump through all the hoops, then it took another week to even get a returns label. The item is now returned and I get a notification saying “your gift card is ready”. The dress was $183, but looked and felt like it was ~$20," said a Reddit post. "This company is so shoddy I regret ever being sucked into their social media ads."
When looking at any of the product pages, you will notice under the description there is no mention of the fabric contents ie. 50% rayon 50% cotton, disclosed on any of the items on the entire website.
"In most cases, a brand intentionally not disclosing the fabric contents of their clothing is leveraging the minimum legal requirements for labeling to keep the consumer less informed about the actual quality of the fabric." says retail expert, Jeanel Alvarado. "Low-grade fibers or apparel made with cheap fabric contents lead to poor quality, which is not immediately apparent from the looking at a 'glamourized' photoshoot. Therefore, consumers' online shopping can easily be duped into spending more money than what the product is worth, with the garments' materials, its composition and the origin hidden from them. For example, a 100% polyester white dress is likely super thin and transparent in person, while a 100% cotton dress more dense and higher quality. Hiding these details makes it impossible for a customer to make an informed decision when they can't feel or touch the product in person."
In response commenters said:
"I tend to stay clear from shops with photos that are so clearly airbrushed and where everything in the model looks fake. They also have almost no info on the fabric of the dresses."
"I use to work there years ago and yeah they aren't anything amazing."
"Yikes, that website is a huge red flag. Everything looks so tacky and cheap and the models are very uncanny valley edited and airbrushed and don't look human. The prices are still pretty inexpensive and firmly in the fast fashion category, but you expect something better than that for the price."
"I'm not even kidding they sent me like 2 rags and i paid well over 300 dollars. Everything was missing and the quality was dog shit - no way to get a hold of anyone at this company so I'm in the process of reporting fraud to my bank right now."
"Has anyone tried to return items successfully to Babyboo from outside of Australia? Most couriers require the receipients contact number. I have been emailing Babyboo for their contact number to indicate on my shipping instructions by they have not been responding to my emails"
Online shopping is flooded with choices on where to shop, customers should prioritize purchasing from buying only from reputitble apparel and clothing websites that offer full transparency about fabric contents and country of origin. This level of openness empowers consumers to make informed decisions that align with their values and needs but also protects customer's from disruptive online marketing tactics.
