Fashion

Diane von Furstenberg’s Target Collection Starts at $50

Target Corporation has unveiled a collaboration with the esteemed fashion designer Diane von Furstenberg, introducing a limited-time collection that promises to bring the brand's signature styles, including the iconic wrap dress, to a wider audience at affordable price.

Published: Feb 25, 2024 5:46 PM

By Ifrah Nadeem

Fashion

Add RETAILBOSS as Preferred Source

Fashion

Diane von Furstenberg’s Target Collection Starts at $50

Target Corporation has unveiled a collaboration with the esteemed fashion designer Diane von Furstenberg, introducing a limited-time collection that promises to bring the brand’s signature styles, including the iconic wrap dress, to a wider audience at affordable price. This partnership also marks the 50th anniversary of the wrap dress, a garment synonymous with empowerment and effortless glamour.

The collection, which spans over 200 pieces, encompasses women’s, girls’, and baby apparel, accessories, beauty, and home decor items. Remarkably, most pieces are priced under $50, making the high-end fashion experience accessible to more consumers.

Additionally, Target will introduce made-to-order furniture featuring exclusive fabrics from the collection, starting at $300. View this post on Instagram A post shared by Target (@target) Diane von Furstenberg, a Belgian-born American designer, has been a prominent figure in luxury womenswear for over five decades.

Her designs are celebrated for their wearability, versatility, and elegance, with the wrap dress being a particularly revolutionary creation that defined 1970s fashion.

The collaboration with Target also involves Talita von Furstenberg, Diane’s granddaughter, who is a co-chairwoman of the brand and brings a multi-generational perspective to the partnership…

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss fashion coverage, industry analysis, and market intelligence.

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Fashion

Model wearing a waxed jacket outside a house.

Tom Beckbe Takes Minority Investment From Cox Outdoors to Support Retail Growth

Tom Beckbe has received a minority investment from Cox Outdoors to support new stores, product development and conservation work. Financial terms were not disclosed.

BusinessFashion

Sam Ohemeng2 hours ago

Ethan Lewy, Spring Summer 2027 at New York Men's Day

New York Men’s Day SS27 Spotlights Eight Designers With PROJECT and COTERIE by Informa

The 26th season paired emerging menswear and genderless labels with a sponsor mix spanning footwear, fragrance and jewelry at Mercedes-Benz of Manhattan.

EventsFashion

Sam Ohemeng10 hours ago

Printed copies of Pacsun’s Youth Report on a table.

Pacsun Youth Report Finds a Gap Between AI Use and Fashion Trust

Young consumers are using AI without necessarily trusting its fashion advice, according to Pacsun and GlobalData’s second annual Youth Report. The research surveyed 6,126 Americans aged 11–24 in June 2026.

FashionNews

Jeanel Alvarado20 hours ago

Official architectural rendering of the planned Garage Bullring storefront.

Groupe Dynamite Raises Growth Outlook as Garage Expands Abroad

Groupe Dynamite raised its fiscal 2026 growth outlook after second-quarter revenue increased 29.8% to C$423.6 million. Comparable store sales rose 10.3%, or 12.3% in constant currency, for the quarter ended August 1.

BusinessFashion

Jeanel Alvarado1 day ago

View all Fashion

Recommended Articles

Aeyde Launches Fall/Winter 2026 on Mytheresa With Exclusive Colorways

Aeyde’s Fall/Winter 2026 collection has launched on Mytheresa with exclusive colorways created for the luxury retailer. Founder and CEO Luisa Dames announced the launch, highlighting the work of both teams and thanking Ingrid Vervoort and Robin Froeliger for their support.

FashionLuxury

Alyssa Jade Mann1 day ago

Bottega Veneta — Winter campaign creative direction, image 1

Bottega Veneta Turns Milan Into the Setting for Juergen Teller’s Winter 2026 Campaign

Bottega Veneta has introduced its Winter 2026 campaign, photographed by Juergen Teller and built around Milan’s architecture, art and intimate interiors. The project translates Creative Director Louise Trotter’s vision through a series of settings that move between monumental structures and quieter, softer spaces.

FashionNews

Alyssa Jade Mann1 day ago

Bloomingdale's — Exclusive-label collaboration, image 1

Bloomingdale’s Teams With Nicky Hilton on an AQUA Wardrobe for New York Life

Bloomingdale’s has partnered with Nicky Hilton on an AQUA collection inspired by a New York wardrobe that moves between work, meetings and the rest of a busy day. The collaboration connects the retailer’s exclusive label with Hilton’s perspective on polished, versatile dressing.

FashionNews

Shipra Bohara1 day ago

Tommy Hilfiger Taps Gigi Hadid for a Plaza Teaser Ahead of Its Spring 2027 Show

Tommy Hilfiger has released a short video featuring Gigi Hadid arriving at The Plaza ahead of its Spring 2027 runway show. The teaser puts the model and the New York hotel at the center of the brand’s invitation to watch the show on September 10, 2026.

FashionFeatured

RETAILBOSS Team1 day ago

Intimissimi Connects Venice Red-Carpet Dressing With Its Shoppable Nude Look Capsule

Intimissimi is using its sponsorship of the 83rd Venice International Film Festival to connect red-carpet visibility with a capsule customers can shop. Its Nude Look collection brings three dresses built around Ultralight with Cashmere, lace and tulle into the brand’s eveningwear story.

EventsFashion

Alyssa Jade Mann2 days ago

NET-A-PORTER Puts Its Fall Winter 2026 Assortment Into a New York Campaign

NET-A-PORTER has introduced a Fall Winter 2026 campaign starring Abby Champion and photographed by Thistle Brown in New York. Launching in line with New York Fashion Week, the campaign organizes the retailer’s seasonal message around the city and its Incredible September concept.

FashionFeatured

Jeanel Alvarado2 days ago

Michael Kors — Handbag-led seasonal campaign, image 1

Michael Kors Introduces New Handbag Shapes in Its London Fall 2026 Campaign

Michael Kors has unveiled a Fall 2026 campaign starring ambassadors Suki Waterhouse and Danny Ramirez, photographed by Anthony Seklaoui in London. The campaign introduces a slouchier version of the Hamilton bag alongside new iterations of the Laila and Nolita shoulder bags.

FashionNews

Shipra Bohara2 days ago

Puig — Emerging-design talent program, image 1

Rabanne Launches ‘House of Fantasies’ With Design Mentorship From Harry Nuriev

Rabanne has launched House of Fantasies, a global open call for emerging designers developed with The Steidz. Puig says five selected talents will receive mentorship from Harry Nuriev, take part in workshops and gain production support to develop their projects.

CareersFashion

Jeanel Alvarado2 days ago

View all Fashion

Top 10 Brands Expanding into the US in 2026

Diane von Furstenberg’s Target Collection Starts at $50

Target Corporation has unveiled a collaboration with the esteemed fashion designer Diane von Furstenberg, introducing a limited-time collection that promises to bring the brand's signature styles, including the iconic wrap dress, to a wider audience at affordable price.

Unlock the rest of this story

More from Fashion

Tom Beckbe Takes Minority Investment From Cox Outdoors to Support Retail Growth

New York Men’s Day SS27 Spotlights Eight Designers With PROJECT and COTERIE by Informa

Pacsun Youth Report Finds a Gap Between AI Use and Fashion Trust

Groupe Dynamite Raises Growth Outlook as Garage Expands Abroad

Recommended Articles

Aeyde Launches Fall/Winter 2026 on Mytheresa With Exclusive Colorways

Bottega Veneta Turns Milan Into the Setting for Juergen Teller’s Winter 2026 Campaign

Bloomingdale’s Teams With Nicky Hilton on an AQUA Wardrobe for New York Life

Tommy Hilfiger Taps Gigi Hadid for a Plaza Teaser Ahead of Its Spring 2027 Show

Intimissimi Connects Venice Red-Carpet Dressing With Its Shoppable Nude Look Capsule

NET-A-PORTER Puts Its Fall Winter 2026 Assortment Into a New York Campaign

Michael Kors Introduces New Handbag Shapes in Its London Fall 2026 Campaign

Rabanne Launches ‘House of Fantasies’ With Design Mentorship From Harry Nuriev

What are you looking for?

Start exploring

Unlock the rest of this story

More from Fashion

Recommended Articles

Sign up for RetailBoss Daily Newsletter