Category
Browse
Loading topics...
The 2025 Content Benchmarks Report from Sprout Social offers the definitive snapshot of where brand content strategies stand in today’s hyper-competitive social media landscape. After analyzing more than 3 billion messages across over 1 million public social profiles between February…
Holiday Dependency Is the New KPI — In Our Brand Analysis Using Particl Data, Q4 Sales Ranges from <1% to 80% of Annual Revenue.
Most consumers this holiday season are ready to let AI streamline their shopping and payment experience, according to the latest Applause Holiday Shopping & Payments Survey 2025. The findings showcase how digital commerce is evolving, driven by shoppers who value…
Shein is rapidly closing in on legacy giants in the global apparel market, climbing to the third spot worldwide by market share and edging closer to Adidas and long-time leader Nike. With a model built on ultra-low prices, social media…
Second-hand e-commerce is becoming one of the fastest-growing segments in retail as shoppers around the world turn to resale platforms for better prices, more variety and a more sustainable way to shop. Fashion and apparel sit at the heart of…
Global beauty is now a conversation between Asia, North America, and the world, not a one-way flow.
Rental, resale, and subscription-based fashion models are gaining momentum, with AI-backed product tracking, authentication, and logistics.
Coca-Cola has secured its position as the top FMCG brand in Western Europe, excelling in the critical metric of shelf-to-purchase conversion, according to the inaugural Brand Traction Score by NielsenIQ (NIQ). This innovative measurement provides deeper insight for manufacturers and…
The Mastercard Economics Institute (MEI) has released its 2025 U.S. and Canada holiday forecast, and while festive spirits are high, spending will be shaped by inflation, tariffs, and consumers’ drive for smarter, value-based choices. The report, published on September 22,…
Agentic shopping is an emerging retail paradigm where AI-powered agents, built on models like Google Gemini and fueled by real-time product data from the Google Shopping Graph, act on behalf of the shopper to research, recommend, and even complete purchases.…