WARC Unveils 2025 Global Consumer Trends Report Across 54 Markets

The New Consumer Mindset Drawing on survey insights from 54 global markets and expert perspectives, WARC’s annual report outlines five trends reshaping brands’ relationships with consumers for the coming year.

Stephanie Siew, Senior Research Executive at WARC said: “Amidst persisting economic uncertainty and the unpredictability around US trade tariffs, consumers are becoming more intentional in their spending and taking greater control over different aspects of their lives, particularly in the way they consume information, manage their wellbeing, and connect with others.

With this report we aim to provide a wider view of the major issues confronting our industry from the perspective of consumers, with suggestions to help businesses create the most impact in the coming year.” 1.

The Widening Cost-of-Living Gap 55% of low-income consumers now choose cheaper own-brand products over established name brands. This signals middle-class polarization, with companies pivoting to serve either highly affluent customers or budget-conscious value seekers…