Retail

Hailey Bieber’s Wins First Round in Lawsuit Over Rhode Brand Name

In June 2022, Hailey Bieber, a renowned model and wife of Justin Bieber, launched her highly anticipated skincare line called Rhode.

Hailey Bieber’s Wins First Round in Lawsuit Over Rhode Brand Name
Retail

Hailey Bieber’s Wins First Round in Lawsuit Over Rhode Brand Name

In June 2022, Hailey Bieber, a renowned model and wife of Justin Bieber, launched her highly anticipated skincare line called Rhode. However, just a week after its launch, the skincare brand faced a lawsuit for trademark infringement filed by a New York-based fashion label with the same name. The fashion company, Rhode (styled RHODE), has been in business for eight years and is co-owned by Purna Khatau and Phoebe Vickers.

RetailBoss

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since
2011
Audience
50 Million+
Coverage
Global Markets
Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Retail

Recommended Articles

RetailBoss Daily

Sign up for RetailBoss Daily Newsletter

Start the day with the retail news, exclusive context, and key industry events that matter—delivered directly to your inbox.

RETAILBOSS DISCOVERY

What are you looking for?

Search the stories, companies and ideas shaping retail.

Start exploring

Esc to close · Tab to navigateOpen full results →