Rhode skincare line by Hailey Bieber has been hit with a lawsuit just days after her Hollywood launch party. Women-owned fashion retailer who owns the trade name rights to the name Rhode in categories including “clothing, apparel, beach towels, sunglasses, kids and menswear” claim Hailey’s use of the name Rhode is hurting their business.
In the statement on @shoprhode instagram post, the co-founders refused to sell the Rhode name to Hailey Bieber, four years ago when she asked. The retailer wants Hailey to immediately stop using the name. While small business owners and loyal shoppers of the brand are rallying behind the retailers decision to sue, other commenters state that because the brand doesn’t have a trademark for “skincare or beauty” that Hailey can do as she wants, and also say Rhode is her legal middle name so should get to use it.
It’s important to note, to date, Hailey has not secured any registered trademarks for Rhode, however she has filed multiple ones, you can find Hailey pending trademarks under ‘Rhodedeodato Corp’ and the fashion retailer, @shoprhode under ‘RHODE – NYC LLC.’