Simple Takes Nine Creators to The Dolomites for a Three Day Skincare Launch Built Around “Shake. Drop. Glow.”

The location was not simply a scenic backdrop. The Dolomites, in northern Italy, gave the brand a visually powerful environment in which to show how the product fits into real routines.

From paddleboard yoga and lakeside dinners to hiking, cocktail shaking and water drop painting, the content programme used the surrounding landscape to bring the serum’s bi phase format and brightening message to life. The campaign was built around three actions: shake, drop and glow.

Each step was designed to reflect how customers use the product. The formula needs to be shaken before application to combine its two layers, then dispensed using the dropper and applied to the skin as part of a regular routine.

The simple sequence gave the brand a clear creative framework that could be repeated across different content formats throughout the trip. For Simple, the campaign represents a shift in how new product development can be introduced to consumers…