Hirestreet, a leading rental platform, unveiled its first-ever shoe rental collection in an exciting partnership with Schuh, a prominent footwear retailer. This innovative offering marks Hirestreet's debut into the footwear rental market, expanding its already diverse range of rental services. The new footwear collection features seven core styles, catering to a variety of occasions and preferences. From high heels to wedges, the collection offers customers the opportunity to rent a complete look for the first time.
This move comes in response to a record summer for occasionwear rental on Hirestreet's platform, which saw a staggering 300% increase in site traffic year-on-year. In July alone, the platform received more than 250 requests from customers for shoe rentals to complement their outfits. Schuh, a company acquired by Genesco footwear retailer in June 2011 for £125 million, is known for its wide array of brands including Converse, Dr. Martens, Nike, and Vans. The company, whose name means "shoe" in German, has over 4,500 employees and is one of the leading fashion footwear retailers with over 120 stores in the UK, Ireland, and online.
Hirestreet, founded in 2018, has quickly become the exclusive rental partner for over 50 brands, including Asos, Nobody’s Child, Warehouse, Marks & Spencer, and Oasis. The partnership with Schuh further solidifies Hirestreet's position in the rental market, offering customers a comprehensive rental experience that extends beyond clothing. The rental prices for the new footwear collection are highly competitive, starting from £5 for a five-day period and £10 for ten days. This pricing strategy aligns with Hirestreet's mission to provide affordable and sustainable fashion solutions. Isabella West, the CEO of Hirestreet, expressed her excitement about the partnership, stating, “At Hirestreet, we are always looking for ways to expand our offering to meet our customers' needs.
As our audience becomes more comfortable with rental, they are looking at how they utilise its power beyond just their dress or core item and create a complete rental look. We are thrilled to be partnering with Schuh on our first shoe collection; giving our renters the opportunity to access complimentary footwear to their outfit at amazing value.”
This partnership between Hirestreet and Schuh represents a significant step forward in the fashion rental industry, offering customers a more comprehensive and flexible approach to fashion consumption. It not only caters to the growing demand for sustainable fashion solutions but also provides customers with a cost-effective way to access high-quality footwear.
