FashionRetail

Savage X Fenty Launches Maternity Wear

Savage X Fenty, the lingerie brand founded by superstar musician and fashion designer Rihanna, has made a bold move into the maternity wear market.

Savage X Fenty Launches Maternity Wear
FashionRetail

Savage X Fenty Launches Maternity Wear

Savage X Fenty, the lingerie brand founded by superstar musician and fashion designer Rihanna, has made a bold move into the maternity wear market. The brand, known for its commitment to diversity in size and color, launched its new maternity capsule collection on August 9, 2023. This innovative line is designed to bring confidence and comfort to mothers at every stage of their journey, according to Rihanna.

RetailBoss

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since
2011
Audience
50 Million+
Coverage
Global Markets
Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Fashion

Recommended Articles

RetailBoss Daily

Sign up for RetailBoss Daily Newsletter

Start the day with the retail news, exclusive context, and key industry events that matter—delivered directly to your inbox.

RETAILBOSS DISCOVERY

What are you looking for?

Search the stories, companies and ideas shaping retail.

Start exploring

Esc to close · Tab to navigateOpen full results →