How To Sell Your Beauty Products To Retail Stores
One of the most competitive businesses is the beauty sector. You need a well-thought-out plan if you want to sell your products in well-known beauty retailers.
The steps you must take to get your beauty and wellness products into big retailers including Sephora, Ulta Beauty, COS Bar, Macy’s, Walmart, and Target are outlined in this article. Also, we’ll discuss the clean beauty movement and how to ensure that your beauty, skincare and wellness products cater to this expanding market segment. In this article, we will cover how to get your products ready to sell to beauty retailers:
Why Selling to Beauty Retailers Is Beneficial
Selling your products to beauty retailers can have a number of advantages for entrepreneurs in the beauty industry. You not only gain access to new clients, but you also have more control over pricing and product presentation. Also, having a relationship with the retailer benefits you and can improve the perception of your brand as a whole. As well, you get larger, bulk orders as a retailer, increasing your profit per sale. Also, selling to well-known beauty retailers might aid in the growth of your distribution system. To increase your overall visibility, you might work with retailers to develop special promotions and limited-edition items.
Retailers are also more likely to feature your products in their store displays or online ads, increasing their reach even further. Additionally, beauty retailers often work with PR firms and industry influencers, which can give you even more exposure for your brand.
How to Get Your Beauty Products Ready for Pitching
Make sure your items adhere to retailer standards before you even consider selling them to a major beauty retailer. Your packaging and labelling must first and foremost comply with all FDA rules. Also, your items must adhere to all safety standards, have the right ingredients, and have a disclaimer. Also, because the clean beauty trend is expanding quickly, you should make sure that your products contain natural and organic ingredients. Also, you must conduct sufficient product testing to demonstrate the reliability and effectiveness of your products. Make sure you have the findings of independent testing on hand to demonstrate the products are of exceptional quality. You might be required to supply product pictures or videos showing your products in use, depending on the store. Other details like suggested retail prices, projected margins, and order minimums should also be prepared.
The Best Ways to Market Your Products to Beauty Retailers
The merchants you wish to target should first be thoroughly investigated. Look for details about their clients, the purchasing procedure, and the kinds of things they often stock. This knowledge can help you come up with a persuasive sales speech for your goods that will win over the store. Create a pitch deck with all the pertinent details about your beauty brands.
The next step is to put together a pitch deck with all the pertinent details about your business and product. Add any information that will help your product stand out, such as photographs, a product story, financials, and so on. Retailers can also receive samples and press kits of your products. Finally, think about going to conferences and trade shows. These are excellent venues where you may meet retail and beauty consumers and explain why your beauty product is unique.
How to Negotiate With Beauty Retailers
Once a retailer is interested in your products, you need to start negotiating. First, you need to decide on the best pricing for both you and the retailer. Be open to negotiating discounts, payment structure, and other order conditions. Also, be sure to negotiate for shelf space and promotional services. You may be able to get better terms with the retailer if you’re willing to be flexible. It’s crucial to have evidence to support any statements you make as well. For instance, you must be able to back up your claims about your products being “bestsellers” with sales figures. In order to safeguard both parties, contracts must be in place. Be sure to carefully study the contracts and be specific about what you expect from the retailer and vice versa.
Resources for Selling to Beauty Retailers
You may be wondering where to turn for advice now that you have a step-by-step guideline on how to get started. We have a variety of retail resources on RETAILBOSS, including articles on how to get into specific retailers, retail accelerators and incubator programs. Major beauty retailers have a variety of resources on their website on how to learn more about opportunities. Simply search in google: ‘beauty retailers name’ and ‘supplier program’ or ‘diversity supplier program.’ Most of the larger retailers such as Walmart, use online platforms where you can sign up your brand and you will find more resources on how to work with the brand. Recently, many retailers have also launched marketplaces, so you can learn more by searching ‘beauty retailers name’ and ‘marketplace’ to learn more about opportunities to sell online.
Reach A Larger Audience
Getting your products into beauty retailers is a great way to reach a larger audience and boost your sales. To make sure your products are successful in the beauty industry, you should prepare your products to meet retailer standards, create a great marketing strategy to showcase your products, and be ready to negotiate for the best terms for you and the retailer. While this is a lot of work, the rewards of selling to major retailers make it well worth the effort. With a little bit of research and determination, you can successfully get your products into major beauty retailers and be successful in the industry.
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.