JCPenney Launches Private Label Brand Developed In House by BIPOC Designers

the uniqueness of its customers to create experiences and products that make a difference. The limited-edition Hope & Wonder collections help families celebrate and honor cultural moments including Black History Month, PRIDE, Juneteenth, and Hispanic Heritage Month.

During these events, JCPenney will donate 100% of net profits from these collections to nonprofit partners that amplify our Philanthropic mission to help close the opportunity gap for under-resourced youth and Inclusion and Diversity (I&D) commitment to build a culture of belonging.

“With JCPenney’s strong legacy in diversity, inclusivity, and equity, we’re proud to introduce the Hope & Wonder brand to help families celebrate and give back to important causes and organizations throughout the year,” said Val Harris, senior vice president, design, brand management, and trend, JCPenney.

The Hope & Wonder brand debuts with JCPenney’s Black History Month collection created and curated in-house for the first time by JCPenney’s Creative Coalition, an internal team of BIPOC designers…