Burberry Shows Kent Teens How Merchandising Shapes Fashion
Burberry has deepened its investment in future fashion talent with a hands on merchandising masterclass for the Kent School of Fashion’s Fashion&Business Saturday Club, held at the end of April in partnership with the British Fashion Council and the National Saturday Club. The session pulled back the curtain on how merchandising decisions shape Burberry collections, connecting teenagers directly with the commercial thinking behind a global luxury brand.
