Phlur Is Going Global With Sephora Europe and Mexico
Phlur is taking its viral, modern fine fragrance play global, entering Sephora Europe and Sephora Mexico in spring till summer 2026 as it accelerates beyond its North American base. The move follows earlier expansion into Sephora Middle East and Mecca in Australia, signaling that the brand is now being positioned as a worldwide niche style player within the retailer’s fragrance matrix.
