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This partnership brings the popular Korean beauty expertise of Olive Young to Sephora's 580 stores, highlighting trends like Skin Reset and SPF Destination.
This curated selection, designed to introduce American customers to a complete K-beauty skincare routine, includes both established and newer rising brands, accessible entry-level products, and beauty devices.
Moonglaze, the glow focused beauty brand founded by makeup artist Yara Alnamlah in 2024, is quickly emerging as one of the region’s fastest rising prestige beauty players. In under two years, the brand has translated a focused aesthetic into high…
This partnership brings the popular Korean beauty expertise of Olive Young to Sephora's 580 stores, highlighting trends like Skin Reset and SPF Destination.
This curated selection, designed to introduce American customers to a complete K-beauty skincare routine, includes both established and newer rising brands, accessible entry-level products, and beauty devices.
Moonglaze, the glow focused beauty brand founded by makeup artist Yara Alnamlah in 2024, is quickly emerging as one of the region’s fastest rising prestige beauty players. In under two years, the brand has translated a focused aesthetic into high…
Phlur is taking its viral, modern fine fragrance play global, entering Sephora Europe and Sephora Mexico in spring till summer 2026 as it accelerates beyond its North American base. The move follows earlier expansion into Sephora Middle East and Mecca…
Sephora Squad Canada is returning for its second year with an open call for ten new creators who will help shape beauty culture across Canada through authentic, community driven content. The creator program from Sephora Canada is designed to spotlight…
Sephora and Rare Beauty by Selena Gomez announced the continuation of their partnership for the second year of the ‘Make A Rare Impact’ campaign. This initiative is set to coincide with World Mental Health Day, which occurs annually on October…
Haus Labs by Lady Gaga is set to expand its reach by launching at Sephora within Kohl’s stores across the United States and online at Kohl’s starting today. This collaboration represents a significant milestone for the innovative, clean artistry makeup…
Becoming a product reviewer for a prestigious beauty retailer like Sephora is a dream job for many beauty enthusiasts. It’s not just about the perks—it’s also about the opportunity to share your genuine opinions about the latest beauty products and…
The leading beauty shopping destinations among Gen Z in the United States showed clear preferences for Sephora, with approximately 37 percent of US female Gen Z shoppers favoring this retailer. Following closely behind was Ulta Beauty, capturing 32 percent of…
Are you thinking of catapulting your beauty brand to the next level? Sephora Accelerate might be the perfect program for you! This renowned brand incubation program is dedicated to fostering a community of innovative and inspiring beauty brand founders. Aimed…
Attention, Sephora enthusiasts in the UK! If you love beauty products, exclusive events, and superb deals, it’s time to get excited. The MySephora Loyalty Program has made its way to the UK, offering many benefits tailored for the devoted beauty…