Leading Black-owned multimedia platform REVOLT partnered with retail giant Target to co-create a groundbreaking series called “Bet on Black.” The show aims to support and empower Black entrepreneurs by providing them with the resources, guidance, and capital they need to build successful businesses that can revolutionize industries and make a significant impact on the world.
“Bet on Black” is a pitch show where Black entrepreneurs present their innovative business ideas to a panel of expert judges and celebrity guests, including T-Pain, Zerina Akers, DJ Envy, Keenan Beasley, Melanie Gatewood-Hall, and Pernell Cezar. The series offers a unique opportunity for participants to secure a grand prize of $200,000 in funding without Target seeking any stake or equity in their businesses. In total, Target will provide $500,000 in secured funding to the participants, along with one-on-one meetings with a Target executive for the four finalists.
The show debuted on REVOLT‘s digital platforms on January 10, 2022, at 9 p.m. EST, followed by its TV premiere on January 11, 2022, at 9 p.m. EST. This partnership between REVOLT and Target is part of Target’s Racial Equity Action and Change (REACH) strategy, which aims to create an environment where Black guests feel more welcome and represented at Target. As part of this strategy, Target has committed to spending at least five percent of its annual media budget with Black-owned media companies each year, starting in 2022. Additionally, the retailer has pledged to spend $2 billion with Black-owned businesses and increase the number of products from Black-owned businesses to more than 500 in stores and online by the end of 2025.
“Bet on Black” not only serves as an entertaining series but also as a catalyst for change, helping to close the wealth gap and build a more equitable future for Black entrepreneurs. By investing in businesses that support social justice, build communities, and create lasting change, REVOLT and Target are making a significant contribution to the advancement of the Black community.