The North Face offers 20% discount for taking ‘racial inclusion’ course

The North Face, an outdoor apparel brand, has introduced a unique customer engagement strategy that involves offering a 20% discount to those who participate in their efforts to improve racial inclusivity by completing an online course named “Allyship in the Outdoors.” The initiative is designed to address issues of racial inclusion in outdoor spaces.

The educational component of the program teaches participants about white privilege and its ramifications regarding access to outdoor environments, which a history of systemic racism has shaped. The one-hour course encourages participants to think about how often people of color are seen in outdoor activities and commit to becoming allies to make these environments more inclusive for everyone.

Students engage with four interactive modules on topics such as bias, allyship, and privilege to foster deeper comprehension of the distinct difficulties encountered by people of color in outdoor settings. Those who successfully complete the course, which includes…