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Kanye West Files Trademark for ‘YZYSPLY’ Retail Stores

Kanye West Files Trademark for ‘YZYSPLY’ Retail Stores

Kanye West has filed two separate ‘YZYSPLY’ trademark applications for 1. Clothing, footwear and all related apparel for men, women and children; 2. Retail stores, retail store services, and on-line ordering services and on-line retail store services featuring clothing and accessories therefor, footwear, and headwear.

Kanye first teamed up with Adidas to bring his fashion ideas to mass retail, known best for the partnerships success with the Yeezy Boost sneaker line, that lead to one of the most profitable brand collaborations.

The deal between Kanye and Gap Inc. was first revealed in 2020 with products to launch in 2021. The first to drop was a blue recycled nylon puffer jacket in 2021. Kanye revealed a first of its kind, collaboration with a luxury fashion house and a mall brand, with Balenciaga on Yeezy Gap.

It isn’t clear whether the applications filed will be Kanye’s own solo project and run his own retail operations both online and offline, or if he has a collaboration in the works with either his current partner, Gap or has inked a new deal that’s yet to be announced.

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One thing is for certain, Kanye is planning to expand his YZY brand and make shopping the brand more accessible to customers through a direct-to-consumer approach.

What are your thoughts on the move to trademark ‘YZYSPLY’ will customers finally be able to shop directly from Kanye’s own brand website? Join the discussion here.

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