Google Cloud Partners With Fashion Retailer H&M

Google Cloud Partners With Fashion Retailer H&Amp;M

I have 15 years of experience in the retail industry…

Google Cloud today announced a new partnership with global fashion retailer, H&M Group. The alliance will see the Swedish multinational leverage Google Cloud’s extensive data analytics capabilities and secure, sustainable global infrastructure to further enhance its customer experience and supply chain enablement.

Google Cloud will collaborate with H&M Group to develop an enterprise data backbone including a core data platform, data product, and advanced artificial intelligence (AI) and machine learning (ML) capabilities. This will also include the establishment of a new data mesh to further make all types of data and events accessible from multiple sources including in-store, online, its brands ecosystem and suppliers.

As the partnership develops, this will translate to increased optimisation of internal supply chains, as well as next-generation customer experiences across a variety of sales channels, from physical stores to ecommerce. What’s more, this partnership will enable further development of data science and AI capabilities throughout H&M Group’s business.

“H&M Group has a long history of innovation across all our brands and always wants to build meaningful relationships with our customers. We are now further accelerating digitalisation as we believe in sustainable growth powered by advanced analytics and tech. Therefore, I’m happy to announce we’ve found a provider who matches our needs,” said Alan Boehme, Chief Technology Officer, H&M Group.

“We’re delighted to announce this partnership, and look forward to working with H&M Group to create new and exciting customer experiences, whether that’s in-store or online,” concluded Eva Fors, Managing Director Google Cloud Nordic Region. “We admire H&M Group’s commitment to innovation and are excited to move forward in our journey together.”

For the latest in fashion, lifestyle and culture, follow us on Instagram @RETAILBOSS

This is a RETAILBOSS original content specially created for our readers. This content or any original content on RETAILBOSS may not be reproduced, distributed, transmitted, cached, or otherwise used by any other publishing house or blogs, except with the prior written permission of RETAILBOSS. Use of and/or registration on any portion of this site constitutes acceptance of our Terms & Conditions and Privacy Policy.

Tags

Fashion Retailer Fast Fashion Google Google Cloud H&M Retail Retail Partnership Technology

Jeanel Alvarado - Ohemeng

I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.