Google Cloud Partners With Fashion Retailer H&M

Google Cloud will collaborate with H&M Group to develop an enterprise data backbone including a core data platform, data product, and advanced artificial intelligence (AI) and machine learning (ML) capabilities.

This will also include the establishment of a new data mesh to further make all types of data and events accessible from multiple sources including in-store, online, its brands ecosystem and suppliers.

As the partnership develops, this will translate to increased optimisation of internal supply chains, as well as next-generation customer experiences across a variety of sales channels, from physical stores to ecommerce.

What’s more, this partnership will enable further development of data science and AI capabilities throughout H&M Group’s business. “H&M Group has a long history of innovation across all our brands and always wants to build meaningful relationships with our customers…