Zara: Self-Checkout, Shoppers are the New Retail Employee

Zara has introduced self-checkout systems in some of its stores to enhance the customer experience and streamline the shopping process. These self-checkout kiosks are located on the first floor of select stores, tucked away in a sleek and zen-like section.

Although not immediately obvious, these kiosks offer a convenient and time-saving option for shoppers.

Zara’s self checkout option complement the purchasing options in order to speed up the paying process at stores, since customers can independently complete the payment for their selected items without approaching the till point.

Located next to the fitting rooms, the device scans the pieces that the customer is about to purchase. Those pieces will be displayed on the screen while waiting for the customer to confirm, scan additional garments or correct possible mistakes and subsequently proceed with payment…