Self-checkout is speeding from grocery retailers to fashion and lifestyle stores including Zara, H&M, Kohl’s and Uniqlo are all testing out self-checkout at select stores.
Zara has introduced self-checkout systems in some of its stores to enhance the customer experience and streamline the shopping process. These self-checkout kiosks are located on the first floor of select stores, tucked away in a sleek and zen-like section. Although not immediately obvious, these kiosks offer a convenient and time-saving option for shoppers.
Zara’s self checkout option complement the purchasing options in order to speed up the paying process at stores, since customers can independently complete the payment for their selected items without approaching the till point. Located next to the fitting rooms, the device scans the pieces that the customer is about to purchase.
Those pieces will be displayed on the screen while waiting for the customer to confirm, scan additional garments or…
correct possible mistakes and subsequently proceed with payment. Alarms are removed from the items after their payment. Garments are accurately identified with the help of the RFID technology and put into bags, as seen in the video below.
This system has been tested and implemented during 2015 at Zara stores in Marineda Shopping Centre (A Coruña, Spain) and Mercado de San Martín (San Sebastian, Spain). Since, self-checkout has continued to expand implementation several self checkouts throughout stores worldwide.
A few more videos found below show North American shoppers testing out self-checkout this year, and they seem to be pleased, calling the self-checkout process ‘simple, and easy.’ (TikTok: officialrushfam) (TikTok: @cassidywhiting) (TikTok: @fidanaliyy ) In addition to Self-checkout, Zara’s RFID (Radio Frequency Identification) allows garments to be individually identified, from logistic platforms through to their sale.
This technology represents a huge step up in technology that allows the entire workflow to be redesigned in stores where it is implemented, leading in turn to an improved level of customer service. Thanks to this system, tracking products is much quicker…
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