Meijer announces opening of two new retail store concepts
Meijer has announced plans to open two new store concepts called ‘Meijer Grocery’, a new type of Meijer store focused on simplifying the customer shopping experience.
Hi, I'm Jeanel Alvarado! I have over 15 years of…
Meijer has announced plans to open two new store concepts called 'Meijer Grocery', a new type of Meijer store focused on simplifying the customer shopping experience. The Meijer Grocery stores will feature local brands across its departments, staying true to the company's ongoing commitment to supporting local businesses.
For example, the bakery sections will feature local favorites, including Ann Arbor-based Zingerman's cinnamon rolls, banana breads, brownies and cakes, as well as pies from Achatz Handmade Pie Company and artisan bread from Crispelli's Bakery.
Additionally, the Meijer Grocery meat departments highlight southeast Michigan-made products from vendors, including Rinaldi Fresh Sausage, Dearborn Brand, Kowalski Sausage Company and The Brinery. The new stores will also carry frozen pizza from the popular Detroit-style pizza chain, Buddy's Pizza.
The stores are designed with convenience and ease in mind. For example, parking will wrap around a singular corner entrance to maximize the number of parking spaces near the door. The stores will be 75,000-90,000 square feet each and feature all the categories customers need for a weekly trip to restock the home, including:
- Produce and grocery
- Meat counter with in-store meat cutters
- Bakery equipped with in-store cake decorators
- Full-service deli
- Pharmacy
- Health & beauty care
- Baby, pets and consumables
- Card & party and floral
"By opening Meijer Grocery stores, we're introducing a new way for our customers to shop that provides convenience, value and the great quality our customers have always come to expect from Meijer," Meijer President & CEO Rick Keyes said. "Our customers' needs are always evolving, and we're committed to meeting them where they are. That's why we're excited to share this new Meijer experience with the Orion and Macomb Township communities."
Meijer opened its first Metro Detroit supercenter in Canton in 1974, and now has more than 45 stores in the community, including two neighborhood markets – Woodward Corner and Rivertown Markets. The first two Meijer Grocery stores locations will open on January 26, 2023 in Orion Township and Macomb Township.
"Orion and Macomb Townships are already very familiar with our Meijer supercenters, but we believe they will benefit from the added convenience Meijer Grocery will bring to their neighborhoods," said Don Sanderson, Senior Vice President of Merchandising at Meijer. "We specifically chose to launch this new store format in southeast Michigan because we're a Michigan company that has been serving customers in Metro Detroit for decades."
Hi, I'm Jeanel Alvarado! I have over 15 years of expertise as a Marketing Manager, E-Commerce Strategist and Retail Consultant. I track, evaluate and forecast data-driven market trends, shopping habits and help develop retail strategies to drive customer acquisition and sales. With my Bachelor of Commerce Degree in Marketing, minor in Real Estate and my life experience as former Senior Managing Director at the University of Alberta School of Business, School of Retailing. My insights have been featured in TIME, Entrepreneur, Nasdaq, Shopify, US Chamber of Commerce, HubSpot, US News, The Sun, Glossy, Betches, AftoTech, Footwear News, Luxury Daily, BestLife, Pissed Consumer, LuxePack, Consumer Affairs, The Daily Wire, The Current, GoBanking Rates, Bustle, Colliers’s Retail:Recorded podcast, and many more!