Celebrity Influencer Marketing Is Dead, Report Says

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Consumers Want Real Influencers The types of influencer personalities consumers find most appealing when deciding to follow on social media are: Relatable personalities (61%) Expert personalities (43%) Just-for-fun personalities (32%) Aspirational personalities (28%) “Collaborating with the right influencers is the difference between a good campaign and a great campaign,” said Mandy Mladenoff, President of Matter.

“Combining AI and data-driven technology with the deep experience of our influencer team, we can quickly identify and build real relationships with the influencers who most genuinely capture clients’ core campaign needs.” Edutainment Content Is on the Rise Consumers’ favorite types of influencer content to engage with are: How-to content, such as recipes, tutorials or step-by-step instructions (42%) Stories with short bits of information with video and/or photos (35%) Photo- or image-based posts with information in captions (33%) Additionally, YouTube was respondents’ number one choice (36%) when asked what platform they find the most authentic/beneficial content from influencers.

“With more sponsored content hitting consumers’…