Neiman Marcus Group, a leading luxury fashion retailer, has announced its commitment to a fur-free future by 2023. In June 2022, the company adopted a new Animal Welfare Policy and pledged to eliminate fur products from its assortments, including Neiman Marcus and Bergdorf Goodman stores and websites. This decision comes as part of a growing trend in the fashion industry, with many other luxury brands such as Gucci, Prada, Chanel, and Versace also going fur-free.
The Neiman Marcus Group’s decision to go fur-free is a response to the evolving preferences of its customers and a desire to provide a more sustainable and ethical luxury experience. The company has been working closely with the Humane Society U.S. to align its updated animal welfare policy with the Fur Free Alliance coalition, which consists of over 50 animal protection organizations operating in more than 35 countries worldwide.
As part of this transition, Neiman Marcus will be closing its 21 fur salons across both Neiman Marcus and Bergdorf Goodman stores. These spaces will be reimagined for modern luxury experiences, focusing on alterations, personalization, dining, and other experiential customer moments. The company will also invest in new sustainable products and services, including synthetic and faux fur alternatives.
Neiman Marcus Group CEO Geoffroy van Raemdonck believes that the future of luxury retail is fur-free and that the company has an opportunity to help build a better future for the industry. The company’s fur-free pledge represents a transformational change in retail, and it has received praise from the Humane Society U.S. for making progress on an issue that many consumers care deeply about.
In addition to going fur-free, Neiman Marcus announced its first-ever Environmental Social Governance Team, Strategy, and Improvements in April. This includes investment in supply chain efficiency and a circular economy business model, as well as increased emphasis on ethical merchandise overall. The company aims to increase revenue from the sale of sustainable and ethical products by 2025, demonstrating its commitment to a more responsible and environmentally conscious future for the fashion industry.