Nutrafol has inked a new retail partnership with Sephora US starting from January 31, 2023. Nutrafol is the #1 dermatologist recommended hair growth brand in the U.S, the beauty brand is a fusion between wellness and hair care will debut their full collection of their hair growth nutraceutical supplements and physician-formulated hair care products. Sephora’s distribution of the brand will include availability on Sephora.com, and available in select U.S. Sephora stores starting in late February 2023.
More than 114 million U.S. consumers experience hair health issues, which is cited as a top beauty concern for both women and men. As a result of its sophisticated in-house digital capabilities and scalable technology, Nutrafol is well positioned to build on its eCommerce success and to grow its multichannel presence, including the network of more than 3,000 physicians who sell its products.
“We are so excited to introduce Nutrafol to our clients as we continue to grow this important, emerging category of hair wellness,” said Jennifer Lucchese, VP of Haircare Merchandising at Sephora. “By taking a holistic approach to hair health, Nutrafol is a leader in the space, offering clinically-backed formulations that seek to address hair thinning concerns at various stages of life. We look forward to welcoming this brand into our Sephora community and know that their innovations will be a great addition to our haircare assortment.”
Since launching in 2016, Nutrafol has reshaped the hair category with its science-backed approach to whole-body wellness and set a new industry standard for clinically-effective, premium hair health products with natural ingredients. With a fast-growing consumer base and strong brand affinity, Nutrafol’s direct-to-consumer sales doubled in 2021, and maintain consistent growth into 2022.
“Looking at 2023 and beyond, we see a trajectory of growth for Nutrafol that allows us to share our clinically effective formulas on an unprecedented scale and in unprecedented settings,” says Giorgos Tsetis, Nutrafol co-founder and CEO. “This partnership with Sephora, the most trusted prestige beauty retailer, is just the beginning, and an important next step in providing more value and support for our customers along every step of their hair health journeys.”
In May 2022, Unilever acquired a majority stake in Nutrafol bringing the brand into the Health & Wellbeing business to support continued growth and expansion.
Fernando Fernandez, President, Beauty and Wellbeing for Unilever said: “I am delighted to welcome Nutrafol to the Unilever family. Nutrafol and its holistic approach to hair health is the perfect complement to our growing portfolio of innovative wellness and supplements brands. I am confident that with the full support of Unilever behind Nutrafol, Giorgos and the team will continue to take this fast-growing business to even greater heights.”
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.