Award-winning singer-songwriter, entrepreneur and activist John Legend announces the launch of Loved01, a unisex skincare brand formulated in partnership with dermatologist Dr. Naana Boakye to treat the needs of melanin-rich skin. With accessibility at its core, the brand’s mission is to democratize skincare with affordably-priced products available at mass retail, at CVS Pharmacy and Walmart.
Founder of Loved01, John Legend, is dedicated to increasing inclusivity and representation in the skincare industry, and has teamed up with Dr. Boakye to help ensure formulations are of the highest efficacy and standard. Loved01 has worked to ensure all products are reviewed in-depth, bringing forth only the best ingredients and solutions for melanin-rich skin needs coming from a diverse and passionate group.
“Our mission is to celebrate melanin-rich skin and provide the love, care, and attention it deserves,” says Loved01 founder John Legend. “We hope to help democratize the beauty space by offering high-quality products at an accessible price point. Everyone deserves to be seen, represented and provided with the tools to love themselves, starting with healthy skin.”
Legend worked with A-Frame, a Los Angeles based holding company that develops talent-led sustainable personal care brands built for underserved communities. On Thursday, April 14, 2022, a trademark application was filed for LOVED01 with the United States Patent and Trademark Office. The USPTO has given the LOVED01 trademark a serial number of 97363157 by A-FRAME LEGEND CO, INC.
“John’s passion for highlighting a missing gap in the skin care space brought us together to make it possible for all to enjoy effective skincare solutions,” says President of Loved01, Kia Lowe. “We’re grateful to our loyal retail partners who have been so supportive and excited to help us reach our mission of making Loved01 accessible to all.”
The affordable skincare line ranges from prices between $10-$15 and will be available starting February 1st, 2023 on Love01.com and at CVS Pharmacy locations nationwide and on CVS.com and launch in select Walmart US stores and on Walmart.com in March 2023.