John Legend Launches Affordable Melanin-Rich Skincare Into Mass Retail

Founder of Loved01, John Legend, is dedicated to increasing inclusivity and representation in the skincare industry, and has teamed up with Dr. Boakye to help ensure formulations are of the highest efficacy and standard.

Loved01 has worked to ensure all products are reviewed in-depth, bringing forth only the best ingredients and solutions for melanin-rich skin needs coming from a diverse and passionate group. “Our mission is to celebrate melanin-rich skin and provide the love, care, and attention it deserves,” says Loved01 founder John Legend.

“We hope to help democratize the beauty space by offering high-quality products at an accessible price point.

Everyone deserves to be seen, represented and provided with the tools to love themselves, starting with healthy skin.” Legend worked with A-Frame, a Los Angeles based holding company that develops talent-led sustainable personal care brands built for underserved communities…