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Odele secures private equity investment from Stride

Odele, a Minneapolis-based purveyor of clean hair care products, has recently entered into a strategic partnership with Stride Consumer Partners LLC.

Published: Nov 18, 2023 1:04 PM

By Jeanel Alvarado

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Odele secures private equity investment from Stride

Odele Co-founders Shannon Kearney, Britta Chatterjee and Lindsay Holden

Odele, a Minneapolis-based purveyor of clean hair care products, has recently entered into a strategic partnership with Stride Consumer Partners LLC. This collaboration marks a minority investment by Stride, a private equity firm known for investing in consumer-driven passion brands.

The brainchild of co-founders Lindsay Holden, Britta Chatterjee, and Shannon Kearney, Odele was established in January 2020.

The brand’s name, Odele, is inspired by the Norwegian phrase “å dele,” which translates to “to share.” This ethos is at the heart of their mission: to democratize high-quality, clean hair care by making it both accessible and effortless for a diverse consumer base.

Their product line is meticulously crafted to cater to various hair types and textures, adhering to stringent EU ingredient compliance standards. Moreover, Odele takes pride in its commitment to ethical practices, ensuring that all products are cruelty-free, vegan, and tested by dermatologists and pediatricians.

The brand also distinguishes itself with its gender-neutral, 100% natural fragrance. In just four years since its inception, Odele has experienced remarkable growth, expanding its portfolio to over 20 products and securing national distribution through prominent retailers such as Target, CVS Pharmacy, and Ulta Beauty…

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Odele secures private equity investment from Stride

Odele, a Minneapolis-based purveyor of clean hair care products, has recently entered into a strategic partnership with Stride Consumer Partners LLC.

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