A renowned British fashion brand, River Island, expanded its presence in North America by launching online in the US and Canada. The company partnered with The Bay in Canada, a well-respected retailer known for its quality and style. This partnership aimed to bring River Island’s unique and affordable fashion offerings to Canadian consumers.
On December 3, 2021, River Island officially launched at The Bay in Canada, offering a variety of items such as distressed denim, shackets, sweaters, and cozy loungewear. Laura Janney, Chief Merchant at The Bay, expressed excitement about the collaboration, stating that River Island’s attainable price points and aspirational aesthetic would appeal to younger customers seeking on-trend and affordable pieces.
Theodore Sheppard, River Island’s Head of International Development, also shared his enthusiasm for the partnership with The Bay, emphasizing the goal of introducing River Island’s standout fashion to a new group of customers in Canada. In 2022, select The Bay and Nordstrom stores began stocking River Island products, further expanding the brand’s reach in North America.
River Island has over 60 years of fashion retailing experience and operates more than 260 stores across the UK and Ireland. With one of the largest design teams on the High Street, the brand is known for its stylish, affordable, and unique fashion offerings in womenswear, menswear, and kidswear.
The Bay, part of Hudson’s Bay Company (HBC), is a digital-first retailer that helps Canadians live their best style of life. With 85 full-line locations and a thriving e-commerce business, The Bay offers an unrivaled assortment of fashion, designer, home, beauty, food concepts, and more. The Hudson’s Bay Rewards program is ranked second in department store loyalty programs in Canada.
This partnership between River Island and The Bay marks an exciting milestone for both companies, as they work together to bring fashionable and affordable clothing options to style-driven Canadians.