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The partnership between JCPenney and Sephora has proved highly profitable and transformative for both brands. Since 2022, JCPenney has witnessed a 15% surge in overall customer traffic primarily driven by the Sephora sections, attracting a younger customer base.
Since the onset of the COVID-19 pandemic, a marked global increase in cybercrime has occurred. The McAfee Enterprise and FireEye report highlights that the landscape of cyber threats has expanded significantly.