In the world of luxury jewelry, one name stands out for its unique blend of innovation, sustainability, and affordability – Saurin Jiya. The brand’s founder, Jiya Patel, is not your typical entrepreneur. She embarked on her journey into the realm of luxury jewelry at the tender age of 14, driven by a passion for design and a vision to redefine luxury.
Born and raised in Columbus, Georgia, Jiya’s fascination with jewelry began as a young girl. She would lose herself in sketching intricate designs, imagining pieces that were not only visually captivating but also carried a story and purpose. With the unwavering support of her family, she transformed her sketches into tangible jewelry pieces, giving birth to Saurin Jiya.
But Jiya’s vision for her brand extended beyond aesthetics. She wanted Saurin Jiya to reflect a commitment to sustainability and ethical sourcing. Today, every handcrafted piece from Saurin Jiya is a testament to this commitment, reflecting ethically sourced beauty in a world of mass production.
Jiya’s innovative approach to design challenges even high jewelry giants. Her creations move beyond classic aesthetics, offering a fresh perspective on luxury. Moreover, she believes that luxury should not break the bank. Despite their intricate designs, Saurin Jiya’s pieces are priced under $700, fostering trust and transparency with customers.
In this exclusive interview, we delve deeper into Jiya’s journey, exploring her inspirations, challenges, and aspirations for Saurin Jiya. Join us as we uncover the story behind this remarkable brand that is redefining luxury jewelry.
1. Leading Saurin Jiya at 14 isn’t just about breaking age stereotypes; it’s about challenging the status quo. Can you tell us more about your journey of founding Saurin Jiya at such a young age?
Stepping into the jewelry world at just 14 was always about defying expectations. It was very challenging, but I had, and still have, a passion for jewelry and a vision for a sustainable future in the jewelry industry that fueled me to keep going. It was a long journey filled with learning and adapting, from understanding trends to creating relationships with artisans. Every step along the way taught me a new valuable lesson that shaped my and my brand into what it is today.
2. You mentioned that you’ve always been intrigued by the world of jewels. Can you share more about this fascination and how it influenced your decision to start your own business?
My fascination with jewelry began with observing the intricate details of every piece I held. I was immediately captivated by the emotions and timeless beauty that jewelry represents. It always allured me and pushed me to create my own designs with unique stories. Eventually, I envisioned my very own brand to add a fresh perspective to the jewelry world.
3. Your vision for Saurin Jiya is to intertwine sustainability with unmatched craftsmanship. How do you ensure that these two aspects are balanced in every piece of jewelry you create?
I believe that balance is key. We carefully source materials that are sustainable but also of excellent quality. Every piece we create is a blend of ethical sourcing and craftsmanship that is unparalleled. This reflects our commitment to the art that is jewelry making and to the planet.
4. You’ve stated that you aim to redefine luxury. In your opinion, what does modern luxury look like and how does Saurin Jiya embody this concept?
To me, modern luxury is innovative, conscious, and accessible. I want to offer jewelry with exceptional quality and beautiful designs while being mindful to our impact on the world. We embody this by having sustainable practices while keeping our creations attainable.
5. You’ve described Saurin Jiya as a symbol of innovative and ethical luxury. Can you elaborate on the ethical practices that your brand adheres to?
One of our key values is our ethical practices. Our priority is fair trade, responsible sourcing, and transparency. We like to build relationships with suppliers and artisans who believe in our ethical stances. We work together to create jewelry that is both beautiful and adheres to high ethical standards.
6. Can you share more about your design process and how you come up with these unique designs?
I take inspiration from anywhere and everywhere- nature, art, history, people. I come up with a concept. Then I start to sketch any ideas I can think of. I collaborate with our artisans and use their knowledge to bring my designs to life. I like to think of every piece as a story, a journey, in the form of fine jewelry.
7. Lastly, what advice would you give to other young entrepreneurs who are inspired by your journey?
My advice to others would be to believe in your visions and yourself, try new things, and never give up. Learn from the challenges you face and adapt. Surround yourself with people who inspire you to get better. But most importantly, remember why started and stay true to your values. Your greatest asset is your passion.
Learn more and shop the jewelry collection here: https://saurinjiya.com/