Sephora Canada has recently announced its commitment to dedicate 25% of its brand offering to BIPOC-owned brands by 2026. This ambitious goal is part of the company’s localized Fifteen Percent Pledge, which aims to ensure greater representation within the prestige beauty brand offering that reflects Canada’s rich diversity.
As of now, Sephora Canada’s brand offering includes 12% BIPOC-owned brands, with a short-term goal of reaching 15% in 2022.
The company has an ongoing action plan in place for increasing BIPOC representation in its brands, such as supporting BIPOC-owned brands in achieving Canadian compliancy and aiding Sephora‘s newest Accelerate brands with the resources and information they need to expand beyond the United States.
Jane Nugent, Sephora Canada‘s Senior Vice President of Merchandising, expressed pride in solidifying the goal of reaching 25% BIPOC-owned brands by 2026. She emphasized that ensuring greater representation within their prestige beauty brand offering is central to their mission of creating a more inclusive retail experience and sense of belonging for all.
In addition to this commitment, Sephora Canada has established a Diversity and Inclusion Council, which focuses on identifying actionable solutions and galvanizing change. The company also uses inclusive hiring practices and advancement programs to ensure diverse teams and a leadership mix representative of the diverse demographics of their consumers.
Sephora Canada is currently in a major expansion mode, with plans to open nearly 50 more stores over the next three years, expanding the retailer’s footprint by about 60%. As the company continues to grow, its dedication to championing diversity, inclusivity, and inspiring fearlessness remains at the forefront of its values.