Sephora Canada To Dedicate 25% of Brand Offering To BIPOC-Owned Brands

Sephora Canada is increasing their pledge in Canada for dedicating shelf space to 25%, in response to the @15percentpledge initiative.

Sephora USA was one of the first big names to sign up, and Aurora James, founder of the @15percentpledge initiative was “blown away, to be honest” after her call with Sephora Canada to house a quarter of the brands as BIPOC Owned Brands by 2026.

Sephora CANADA, is committed to making a bigger impact with a goal of 25% that represents the diversity of Canada’s population that is roughly a quarter across the nation.

So, it looks as though Canada is taking an even larger initiative on the retail level, do you think US retailers should up their pledge?

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