Sephora Canada To Dedicate 25% of Brand Offering To BIPOC-Owned Brands - RETAILBOSS
Now Reading
Sephora Canada To Dedicate 25% of Brand Offering To BIPOC-Owned Brands

RETAILBOSS         SOURCING WEEK                               STARTUP INSIDER        RETAILPRENEURS

Sephora Canada To Dedicate 25% of Brand Offering To BIPOC-Owned Brands

Sephora Canada is increasing their pledge in Canada for dedicating shelf space to 25%, in response to the @15percentpledge initiative.

Sephora USA was one of the first big names to sign up, and Aurora James, founder of the @15percentpledge initiative was “blown away, to be honest” after her call with Sephora Canada to house a quarter of the brands as BIPOC Owned Brands by 2026.

Sephora CANADA, is committed to making a bigger impact with a goal of 25% that represents the diversity of Canada’s population that is roughly a quarter across the nation.

See Also

So, it looks as though Canada is taking an even larger initiative on the retail level, do you think US retailers should up their pledge?

View Comments (0)