Sephora Canada To Dedicate 25% of Brand Offering To BIPOC-Owned Brands
Sephora Canada has recently announced its commitment to dedicate 25% of its brand offering to BIPOC-owned brands by 2026.
Hi, I'm Jeanel Alvarado! I have over 15 years of…
Sephora Canada has recently announced its commitment to dedicate 25% of its brand offering to BIPOC-owned brands by 2026. This ambitious goal is part of the company's localized Fifteen Percent Pledge, which aims to ensure greater representation within the prestige beauty brand offering that reflects Canada's rich diversity.
As of now, Sephora Canada's brand offering includes 12% BIPOC-owned brands, with a short-term goal of reaching 15% in 2022.
The company has an ongoing action plan in place for increasing BIPOC representation in its brands, such as supporting BIPOC-owned brands in achieving Canadian compliancy and aiding Sephora's newest Accelerate brands with the resources and information they need to expand beyond the United States.
Jane Nugent, Sephora Canada's Senior Vice President of Merchandising, expressed pride in solidifying the goal of reaching 25% BIPOC-owned brands by 2026. She emphasized that ensuring greater representation within their prestige beauty brand offering is central to their mission of creating a more inclusive retail experience and sense of belonging for all.
In addition to this commitment, Sephora Canada has established a Diversity and Inclusion Council, which focuses on identifying actionable solutions and galvanizing change. The company also uses inclusive hiring practices and advancement programs to ensure diverse teams and a leadership mix representative of the diverse demographics of their consumers.
Sephora Canada is currently in a major expansion mode, with plans to open nearly 50 more stores over the next three years, expanding the retailer's footprint by about 60%. As the company continues to grow, its dedication to championing diversity, inclusivity, and inspiring fearlessness remains at the forefront of its values.
Hi, I'm Jeanel Alvarado! I have over 15 years of expertise as a Marketing Manager, E-Commerce Strategist and Retail Consultant. I track, evaluate and forecast data-driven market trends, shopping habits and help develop retail strategies to drive customer acquisition and sales. With my Bachelor of Commerce Degree in Marketing, minor in Real Estate and my life experience as former Senior Managing Director at the University of Alberta School of Business, School of Retailing. My insights have been featured in TIME, Entrepreneur, Nasdaq, Shopify, US Chamber of Commerce, HubSpot, US News, The Sun, Glossy, Betches, AftoTech, Footwear News, Luxury Daily, BestLife, Pissed Consumer, LuxePack, Consumer Affairs, The Daily Wire, The Current, GoBanking Rates, Bustle, Colliers’s Retail:Recorded podcast, and many more!