Sephora Canada To Dedicate 25% of Brand Offering To BIPOC-Owned Brands

As of now, Sephora Canada’s brand offering includes 12% BIPOC-owned brands, with a short-term goal of reaching 15% in 2022.

The company has an ongoing action plan in place for increasing BIPOC representation in its brands, such as supporting BIPOC-owned brands in achieving Canadian compliancy and aiding Sephora‘s newest Accelerate brands with the resources and information they need to expand beyond the United States.

Jane Nugent, Sephora Canada‘s Senior Vice President of Merchandising, expressed pride in solidifying the goal of reaching 25% BIPOC-owned brands by 2026.

She emphasized that ensuring greater representation within their prestige beauty brand offering is central to their mission of creating a more inclusive retail experience and sense of belonging for all…