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Sephora Relaunches Its Incubator Program With a New Focus on Elevating BIPOC-Owned Prestige Beauty Brands

Today, Sephora announced new details, including the 8 selected brands, who will participate in the retailer’s 2021 Accelerate incubator program, which for the first time ever features a cohort comprised exclusively of founders of color. Now in its sixth year, the evolution of the program – which has previously focused on cultivating an international community of female beauty founders and supported the launch of more than 50 women-owned brands – reflects Sephora’s commitment to increasing BIPOC representation in prestige beauty and on Sephora shelves.

In addition to months of Sephora-led curriculum and intensive support, this year’s program also features coveted mentorship from industry veterans, feedback and exposure to leading investment firms and venture capitalists. Taken together, these establish Sephora’s commitment to not only creating a program that educates, but also building a pipeline of support that promotes the long-term success of these brands at Sephora, and for the betterment of the industry at large. Upon completion of the program, all participating brands will launch at Sephora, putting the prestige omni-retailer on track to double its assortment of Black-owned brands by the end of 2021.


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