2023 Holiday Shopping Trends Report

The study shows that 29% of American consumers are ready to spend more this holiday season, and 28% have already begun shopping spree. Retailers who have started early with their holiday offerings and have tailored their content to meet customer desires are likely to reap the benefits of this trend.

However, the economic uncertainty has made 26% of shoppers more cautious about their spending, with 43% stating they’ve already started saving for the holiday season.

“While we expect many consumers will spend less as they’re still reeling from the financial impact of inflation, we do expect to see higher spending this year compared to last year,” said Hannah Grap, interim CMO at Sitecore. “But this increased spending doesn’t come without strings attached for brands.

Consumers will do their homework to keep tight control over their spend and will be selective in what and who they spend their money with this season…