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MINISO is doubling down on IP driven retail as entertainment with the launch of Malaysia’s first MINISO LAND at Sunway Pyramid in Selangor, a 1,700 square meter playground that blends shopping, character experiences, and social media ready design. As Southeast…
MINISO is accelerating its European expansion with new flagship and collectible toy stores in key cities, including Milan, Düsseldorf, Amsterdam, Warsaw, and multiple locations across Germany, the United Kingdom, and other European markets. Concept and experiential strategy The Milan collectible…
MINISO announced the opening of their vibrant pink-themed flagship store at CF Richmond Centre in Richmond, British Columbia. This new location spans 3,500 square feet and offers an immersive experience for shoppers who relish aesthetically captivating and unique shopping environments.…
Global lifestyle brand MINISO has just unveiled the exclusive Lucky 7 Perfume Series, a collection inspired by the universally revered number 7, a symbol of luck and prosperity across various cultures. The Lucky 7 series comprises six uniquely delightful fragrances: Classic,…
MINISO the joyful lifestyle brand of affordable, quality products, announces the opening of new stores in the U.S. and Canada, doubling its retail locations and adding a flagship store in Flushing, New York. With 53 locations in the U.S. and…