Overview
About Sephora
Sephora is a global beauty retailer offering a curated selection of cosmetics, skincare, and fragrances. Owned by LVMH, it operates thousands of stores worldwide and a dominant e-commerce platform.
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Latest coverage
Sephora on RetailBoss
BYOMA Takes LONGEVIT-8 Serum Into International Beauty Retail
BYOMA is bringing its barrier-first skincare positioning into the longevity category with LONGEVIT-8 Peptide Serum, supported by a rollout across Ulta Beauty, Cult Beauty and Sephora markets. The brand says the serum is available through those retailers, with a Boots UK launch planned for September 16.
Coty Connects Chloé Le Parfum’s Sephora India Launch With a Mumbai Experience
Coty marked the launch of Chloé Le Parfum at Sephora India with a gathering in Mumbai, bringing beauty and fragrance voices together around the perfume. The event paired a dinner-table presentation with a custom-charm activity, according to the company.
Sephora Will Test TikTok-First Beauty Drops in the U.S. Starting September 19
The pilot will feature curated products and interactive content, setting TikTok Shop apart from Sephora's sales channels.
Sephora Thailand Connects 250 Creators With House of Sephora
The event provided a comprehensive beauty experience, combining global brands like Rare Beauty and Patrick Ta with Korean skincare expertise from Anua and K18.
FUGAZZI Brings Angel Dust and Vanilla Haze to Sephora Europe
This multi-market launch allows FUGAZZI to connect with a diverse range of fragrance enthusiasts.
K18 Hair Brings More Than 800 Guests to Sephora for a FutureIQ™ Scalp Health Lab
New York City was transformed by K18's FutureIQ™ Hair Longevity Serum campaign, which used The Tumblehair installation to raise awareness about scalp health and premature hair ageing.
Sephora Opens Its First Glasgow Store With 5,048 Sq. Ft. of Beauty Brands
The new store features a diverse selection of beauty brands, including Tatcha, Tarte, and Benefit Cosmetics.
Sephora Returns to Central London With a First Boutique on Carnaby Street
Sephora's new boutique on Carnaby Street offers a curated beauty experience with expert advice and personalized services.
Competitive set
Sephora Competitors
Brands tracked alongside Sephora based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
Ownership network
Sephora Related Brands
Brands connected to Sephora through verified ownership under LVMH. Each card states the corporate relationship used.
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