Outzidr Raises $3.1 Million From RTP Global as Gen Z-Focused Fashion Brand Expands

From Digital Roots to Omnichannel Vision Founded in 2024 by Nirmal Jain, Mani Kant Mani, and Justin Mario—all seasoned hands from prior stints at Myntra, Max Fashion, and STYLI—Outzidr began as a pure-play D2C platform, rapidly expanding to leading e-commerce sites like Myntra, Ajio, and Nykaa Fashion.

Its quick ascent has been powered by what Jain calls the energy of a new generation—fast-paced, fresh, and fearless, with a mission to build the everyday fashion wardrobe for Gen Z women.

Test-and-Scale: Always Trending, Never Stale Outzidr’s test-and-scale model is central to its strategy, launching up to 2,000 fresh styles a month—500 every week—with small batch pilots for each new look.

They  launch new styles in limited runs, then double down fast on what clicks, using early demand signals and live shopper feedback. Through indicators like cart activity, wishlists, and click-through rates, styles can scale up in real time—driving ultra-low waste and fast replenishment of bestsellers…