Warby Parker to End Home Try-On Program, Focuses on Stores

A Retail Pioneer Evolves with the Times When Warby Parker first launched, buying glasses online was new and, for most, untested.

As co-founder and co-CEO, Neil Blumenthal recalls, the company entered a market when “less than 1 percent of eyeglasses were sold online.” To bridge anxieties around fit and style, Warby Parker pioneered the “first-of-its-kind” at-home try-on program, shipping five glasses for five days directly to customers’ homes.

Yet, as the digital landscape matured and Warby Parker’s brand presence grew, the role of the home try-on program began to shift. According to company executives, the vast majority of recent program users now live within 30 minutes of one of Warby Parker’s 300 stores.

In a world of omnichannel retail, convenience now often means walking into a store where customers can see, touch, and try on hundreds of styles in person. Investing in In-Person and Digital Innovation Warby Parker isn’t just expanding its physical footprint; it’s doubling down…