Why Some Brands Depend 80%on Holiday Sales While Others Less Than 1%, Holiday Shopping Report

What Particl Data Powers Our Holiday Shopping Report Particl is an AI-powered retail intelligence platform that tracks competitor pricing, inventory movement, product performance, and demand signals across hundreds of thousands of brands and millions of SKUs globally.

In this report, Particl data is used to: Estimate 2024-2025 full-year revenue and the share captured in the holiday period (Q4 or November–December, depending on category). Map brands to a “holiday dependency” spectrum, from 80% of annual revenue originating in the holiday season.

Identify product-, price-, and category-level patterns behind best-sellers and underperformers, and how these shift during the gifting window versus the rest of the year. RB insights build on these quantitative findings to interpret the strategic implications for brand positioning, merchandising, and marketing in 2025.

You can download and read the full-report online here: https://the-holiday-shopping-1r9ersy.gamma.site/ Holiday Dependency Archetypes in 2025 Based on 2024 data, brands cluster into four main archetypes by share of annual revenue generated in the holiday period: Holiday Headliners: Holiday revenue >55% of annual sales…