Press Release

The Bay and Rebelstork Enter Resale Partnership for Gently-Used Baby Gear

The Bay, Canada’s iconic retailer, today announced its entry into the baby gear resale industry through a partnership with Canadian startup, Rebelstork.

Published: Oct 22, 2021 12:40 PM

By Jeanel Alvarado

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Press Release

The Bay and Rebelstork Enter Resale Partnership for Gently-Used Baby Gear

The Bay, Canada’s iconic retailer, today announced its entry into the baby gear resale industry through a partnership with Canadian startup, Rebelstork. North America’s first managed marketplace for the resale of overstock, open box and quality used baby gear, Rebelstork provides parents with a hassle-free way to buy and resell their baby gear.

Beginning September 26th, customers will be able to access Rebelstork’s marketplace directly via thebay.com. This new experience for customers provides an opportunity to upcycle their baby products to other parents while realizing value from their initial investment.

It also contributes to an ever-important circular economy, extending the lifespan for short-term use products. This partnership kicks off The Bay’s annual Baby Week Event on September 25, 2021 with trade-in events at two Hudson’s Bay locations: Guildford in Surrey, BC, and Square One in Mississauga, Ontario.

Parents can bring gently used baby and kids gear and trade it in for a gift card from The Bay. The events provide a safe, trustworthy and easy way to resell gently used baby and kids gear while adopting a more sustainable lifestyle.

As the baby gear resale market continues to grow, parents today are looking for gear that holds the highest retained resale value…

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The Bay and Rebelstork Enter Resale Partnership for Gently-Used Baby Gear

The Bay, Canada’s iconic retailer, today announced its entry into the baby gear resale industry through a partnership with Canadian startup, Rebelstork.

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