The Best Makeup Brands for 2024 – Expert Vetted

From established global brands to innovative startups, these companies are redefining beauty with their unique products and commitment to quality. Whether you’re a makeup enthusiast or a professional in the industry, this comprehensive guide offers valuable insights into the top makeup brands to watch out for in 2024.

Tom Ford Editor’s Top Choice: Traceless Foundation Stick Tom Ford Beauty is a luxury brand renowned for its collection of cosmetics and fragrances. The brand was first introduced by Estée Lauder Companies (ELC) in 2006, reflecting the singular vision of modern glamour by its founder, Tom Ford.

The products are crafted with the ultimate in quality and luxury, embodying Ford’s unique perspective on elegance and style. In 2004, Ford and his business partner Domenico de Sole launched a cosmetics line, marking the inception of the Tom Ford retail brand concept.

In 2020, Estée Lauder completed its acquisition of the Tom Ford brand, becoming the sole owner of all its intellectual property. Rinna Beauty Rinna Beauty is a luxury makeup and beauty brand created by actress Lisa Rinna. The brand, which has been nearly a decade in the making, reflects Rinna’s personal style and…